Date: prev next · Thread: first prev next last
2011 Archives by date, by thread · List index

Ahh, in that case i need to have a go at doing the exercise myself.

My point was that there is no such thing as a perfect customer except perhaps 
one that has just bought from you and will therefore want to buy again.  

Regards from
Tom :)

From: Jeff Chimene <>
Sent: Sun, 2 January, 2011 15:21:30
Subject: Re: [libreoffice-marketing] Fwd: Making it remarkable!

On Sun, Jan 2, 2011 at 4:23 AM, Tom Davies <> wrote:

Your perfect customer is one that already uses OpenOffice and just needs a
nudge to move to LibreOffice.  Oddly enough not many people are in that

That's your interpretation, not mine. ;-) Remember, this is my /perfect/
customer. I certainly want to talk to folks who already use OO, but they
aren't my /perfect/ customer.

I said nothing in that statement about what's on their desktop. In fact, I
explicitly mentioned they want to "shift expenses from licensing". It's fair
to interpret that as a statement of fact (they've already shifted to
libreware, hence shifted expenses), rather than a goal (they want to shift
to libreware, and want to shift expenses). Perhaps I could have said that
those are statements of my perfect customer's goals/needs/wants as opposed
to statements of circumstance.

I've used this "attracting your perfect customer" exercise in other jobs.
I've found it to be helpful to focus on what's important, esp. w/ regard to
what one believes will motivate others to take action. Perhaps others would
like to post their vision of their perfect customer?

The question is how to attract people that are not already sold on the idea
of LibreOffice surely?
Regards from
Tom :)

*From:* Jeff Chimene <>
*Sent:* Sat, 1 January, 2011 18:21:55
*Subject:* Re: [libreoffice-marketing] Fwd: Making it remarkable!

On 01/01/2011 01:15 AM, Stefan Weigel wrote:
Hi Dave,

Am 01.01.2011 01:02, schrieb Dave Johnson:

DO NOT talk about the fact that it is free.

IMO the key point is that it´s not (only) free of charge, but that
it´s free software in the sense of

...freedom speech

and so on.

Pretty much the same is true for ODF.

In this sense, I think we *should* talk about it.


Of course we should talk about it. "... free of charge..." is part of
the Manifesto.

Additionally, it's an element of what motivates my perfect customer. I
wrote about my perfect customer on the US marketing list.

My perfect customer:
        o might work in the public space
        o is wondering if this whole "cloud thing" is worth
investigating, but is
wary of  abandoning existing dedicated desktop software.
        o wants to get off the upgrade treadmill
        o wants to shift expenses from licensing
        o wants to use open data formats, esp. with respect to archiving
structured data
        o might resonate with the freedom that accompanies source code
        o relies on tech specialists to recommend/install/support
software on
their behalf

Unsubscribe instructions: E-mail to
List archive:
*** All posts to this list are publicly archived for eternity ***

Unsubscribe instructions: E-mail to
List archive:
*** All posts to this list are publicly archived for eternity ***

Unsubscribe instructions: E-mail to
List archive:
*** All posts to this list are publicly archived for eternity ***


Privacy Policy | Impressum (Legal Info) | Copyright information: Unless otherwise specified, all text and images on this website are licensed under the Creative Commons Attribution-Share Alike 3.0 License. This does not include the source code of LibreOffice, which is licensed under the Mozilla Public License (MPLv2). "LibreOffice" and "The Document Foundation" are registered trademarks of their corresponding registered owners or are in actual use as trademarks in one or more countries. Their respective logos and icons are also subject to international copyright laws. Use thereof is explained in our trademark policy.