Re: [libreoffice-marketing] Fwd: Making it remarkable!

Ahh, in that case i need to have a go at doing the exercise myself.

My point was that there is no such thing as a perfect customer except perhaps 
one that has just bought from you and will therefore want to buy again.  


Regards from
Tom :)




________________________________
From: Jeff Chimene <jchimene@gmail.com>
To: marketing@libreoffice.org
Sent: Sun, 2 January, 2011 15:21:30
Subject: Re: [libreoffice-marketing] Fwd: Making it remarkable!

On Sun, Jan 2, 2011 at 4:23 AM, Tom Davies <tomdavies04@yahoo.co.uk> wrote:

> Your perfect customer is one that already uses OpenOffice and just needs a
> nudge to move to LibreOffice.  Oddly enough not many people are in that
> position.

That's your interpretation, not mine. ;-) Remember, this is my /perfect/
customer. I certainly want to talk to folks who already use OO, but they
aren't my /perfect/ customer.

I said nothing in that statement about what's on their desktop. In fact, I
explicitly mentioned they want to "shift expenses from licensing". It's fair
to interpret that as a statement of fact (they've already shifted to
libreware, hence shifted expenses), rather than a goal (they want to shift
to libreware, and want to shift expenses). Perhaps I could have said that
those are statements of my perfect customer's goals/needs/wants as opposed
to statements of circumstance.

I've used this "attracting your perfect customer" exercise in other jobs.
I've found it to be helpful to focus on what's important, esp. w/ regard to
what one believes will motivate others to take action. Perhaps others would
like to post their vision of their perfect customer?



> The question is how to attract people that are not already sold on the idea
> of LibreOffice surely?
> Regards from
> Tom :)
>
>
> ------------------------------
> *From:* Jeff Chimene <jchimene@gmail.com>
> *To:* marketing@libreoffice.org
> *Sent:* Sat, 1 January, 2011 18:21:55
> *Subject:* Re: [libreoffice-marketing] Fwd: Making it remarkable!
>
> On 01/01/2011 01:15 AM, Stefan Weigel wrote:
> > Hi Dave,
> >
> > Am 01.01.2011 01:02, schrieb Dave Johnson:
> >
> > > > DO NOT talk about the fact that it is free.
> >
> > IMO the key point is that it´s not (only) free of charge, but that
> > it´s free software in the sense of
> >
> > ...freedom
> > ...free speech
> > ...openness
> > ...trustable
> >
> > and so on.
> >
> > Pretty much the same is true for ODF.
> >
> > In this sense, I think we *should* talk about it.
> >
> > Stefan
>
> Of course we should talk about it. "... free of charge..." is part of
> the Manifesto.
>
> Additionally, it's an element of what motivates my perfect customer. I
> wrote about my perfect customer on the US marketing list.
>
> My perfect customer:
>         o might work in the public space
>         o is wondering if this whole "cloud thing" is worth
> investigating, but is
> wary of  abandoning existing dedicated desktop software.
>         o wants to get off the upgrade treadmill
>         o wants to shift expenses from licensing
>         o wants to use open data formats, esp. with respect to archiving
> structured data
>         o might resonate with the freedom that accompanies source code
> availability
>         o relies on tech specialists to recommend/install/support
> software on
> their behalf
>
> --
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