Re: [libreoffice-marketing] Introducing advert for LibO

I'm not asking for money. The ads, after some refinment, are my gift to the
TDF.

Dave Johnson

On Dec 28, 2010 7:14 AM, "Italo Vignoli" <italo.vignoli@gmail.com> wrote:

On 12/28/2010 01:36 PM, Tom Davies wrote:

> So, Ubuntu now the world's the most famous and widely u...
Ubuntu advertising campaign was talked about inside the free software
environment because it was totally unusual for the Linux market, but not
inside the community of prospect users.

Ubuntu is very visible in the IT environment, but is invisible in the market
at large, although has improved since they have stopped wasting money with
advertising and have invested in a community.

TDF objective is not to have an advertising campaign which is talked about
seven years later, but to grow steadily both the user community and the
prospect community over the months and the years.

Although I am not talking on behalf of the entire Steering Committee, I can
certainly tell that TDF is not going to invest money in advertising at least
in 2011 (but I suspect it will be for several years to come).

There are many ways to spend a marketing budget, and advertising -
especially in the office suite environment - is definitely one of the least
effective (and more expensive).

-- 
Italo Vignoli - The Document Foundation
E-mail: italo.vignoli@documentfoundation.org
Mobile +39.348.5653829 - VoIP: +39.02.320621813
Skype: italovignoli - GTalk: italo.vignoli@gmail.com



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