Re: [libreoffice-marketing] Impress Advert with link.

Hello;

If this is one ad in a campaign, I don't see a problem with it.  If this 
is the only ad then I can see a need for further discussion.  The reason 
I say this is that If we assume this is one of a series, the campaign 
will have time to deepen the themes through repetition and the use of 
different models.

Speaking of themes, this person looks to me like a "real life" person 
engaged in fun.  The fun is all theatrics and yet has elements of:

- freedom, by intimating flight
- personal power, through the iconic use of "superman" garb
- "everyman:" the mask & model tell me she could be any one of us "real 
people"

I like it.  Everyman shines (Clark Kent becomes Superman) when using our 
Liberating Tools(tm).  One last point and this has to do with the use of 
"good looking" or "hot looking" people.  Unless their inclusion is 
/incidental/ to a campaign, that is, by luck, I say don't make an effort 
to use "hot looking" people;  male or female.

To do otherwise hints at some of the same objectification of men and, 
egregiously, women in the ad campaigns deployed by the alcohol & beauty 
industries.  Sex may very well sell but, I'd hate to see any FLOSS 
community depend on that kind of campaign*.

Freedom of speech and personal empowerment for real-life people.  That 
pretty much sums up why I recommend FLOSS projects in the first place.

Regardless of what you choose, thanks for all of your work and here's to 
a fruitful 2011,

-Craig
*http://www.youtube.com/watch?v=Ei6JvK0W60I


On 12/26/2010 09:36 AM, Dave Johnson wrote:
> This photo was from a pro. This is supposed to convey having fun with LibO.
>
> Dave Johnson
>
> On Dec 26, 2010 9:07 AM, "Tom Davies"<tomdavies04@yahoo.co.uk>  wrote:
>
> Hi
>
> I really didn't like this.  The previous 2 were carefully crafted with
> slight flaws whereas this looks like something thrown together too hastily.
>
> The model is not looking at us and doesn't seem to be engaged with anything.
>   I did like the basic concept.  I think we do need at least 1 super-hot female
> in this series but we could get mired in arguments about "my gf/wife/friend/me
> looks better than yours".  I think we really need a professional model (such
> as my ex (joking))&  a professional photographer otherwise this is going to
> look like a joke.
>
>
> On another subject, has anyone contacted the FSF to ask them to replace the
> name OpenOffice with LibreOffice yet?
> Apols and regards from
> Tom :)
>
>
>
>
>
> ________________________________
> From: Dave Johnson<davefilms.us@gmail.com>
> To: marketing@libreoffice.org; marketing@us.libreoffice.org
> Cc: Florian Effenberger<floeff@documentfoundation.org>
> Sent: Sun, 26 December, 2010 2:46:07
> Subject: [libreoffice-marketing] Impress Advert with link.
>
>
> http://www.davefilms.us/libreoffice/Impress_Advert_12_25_2010.pdf
>
> Dave Johnson, USNFR
> davefilms.us...
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