[libreoffice-marketing] Re: World map divided up by population

Le 2010-12-07 16:07, Benjamin Horst a écrit :
> On Dec 7, 2010, at 4:02 PM, Marc Paré wrote:
> > Le 2010-12-07 15:56, Frank Esposito a écrit :
> > > > I'm looking at it from a marketing point of view. From a personal point of
> > > > view, yes, the other stats are more interesting. :-)
> > >
> > > it would be interesting to mashup world internet users to LO/OO downloads
> >
> > Yes, hence the survey and data that people are so concerned about. We could probably do this 
> > through the downloads page and counting country-specific downloads. I wouldn't be surprised if 
> > Michael would have already accounted for this somewhere in the Drupal site.
>
> I heard some years ago that Sun's strategy for promoting OOo was to focus on the developing 
> countries, for two primary reasons. The first, made obvious in these maps, is their large 
> populations and thus potential for huge new user bases. (The second was because they haven't 
> adopted any office suite yet, since computer use is low. Thus, they have much less inertia to 
> overcome.)
>
> -Ben
>
> Benjamin Horst
> bhorst@mac.com
> 646-464-2314 (Eastern)
> www.solidoffice.com

Yes and in fact, MSO has tried to break into these markets by offering 
deep discounted prices in order to fight piracy.

We should also try to "break" into these markets as well. This is where 
establishing a strong localised marketing team is important. I believe 
that we could make quite a difference in that way.

Marc


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