Re: [libreoffice-marketing] Branding ... Progress, Next Steps, Roadmap, Outlook?

On Friday 05 Nov 2010 21:18:53 Ivan M. wrote:
> Hi Christoph, Bernhard, all,
>
> On Fri, Nov 5, 2010 at 1:02 PM, Bernhard Dippold
>
> <bernhard@familie-dippold.at> wrote:
> > Hi Christoph, all,
> >
> > [...]
> >
> > Even if I'd like to see different mimetype icons in the final release
> > than the OOo3.2.0 icons, I don't think we can create some in the short
> > timeframe, if we want to avoid lower quality.
>
> +1. We need time to iterate through designs and test them out
> thoroughly to produce a high quality result. Of course, that doesn't
> mean we have to stop what we're doing and wait - we will need good
> momentum to deliver results in time and these directions will
> certainly help in focusing our efforts.

+1 there is a lot stuff to be done, we have a home now, we're ready to go

> > We'll have to tell our users about the planned update of the graphics,
> > but at least we provide colors...
> >
> > >       * From LibO 3.3. to 3.4: Finalize the branding stuff for "initial
> > >         branding" and further refine it (e.g. create missing MIME icons
> > >         etc.) and use it for the software. More important, start working
> > >         on the "community branding" (e.g. brainstorming, community
> > >         values, demos, agreement, ...).
> >
> > This version should contain the final mimetype icons IMHO, even if they
> > would rather be part of the "community branding" for LibO 3.5. But I
> > don't want to release another version with the "old" icons - and don't
> > see a reason to create an interim branding set of icons for just one
> > release.
>
> I agree, although I think all branding should be open to minor tweaks
> (definition: taking existing material and modifying it some small way
> to improve its usability). It would be nice if we shipped with perfect
> icons but based on user feedback, there might be something we missed
> no matter how much testing we do initially. There could be a branding
> review and opportunities for more substantial changes for major
> version-number releases.
>
> > >       * After LibO 3.5: Use the "community branding" and for both the
> > >         software and also for the web presence etc.
> > >
> > > What do you think? We may ask the TDF Steering Committee to decide on
> > > that to make this somehow official.
> >
> > +1


+1

> +1 from me too, with one small caveat: I'm not sure about how soon
> these releases are going to come out (i.e., faster than once every 6-8
> months), so I wouldn't like to talk about version numbers without any
> (rough) schedule.

Agreed, however if our release cycle is close to OOo's then I see no problem, 
there is also the matter of how we number/name LibreO releases of course.  I'm 
leaning toward sticking with OOo numbering until we have the full branding 
pallet developed, then decide on our own release label convention.  

cheers
GL
-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html


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