[libreoffice-design] IMPORTANT Discussion about Strategic Marketing Plan

Yesterday we have had the monthly marketing call focused on the action
items related to the strategic marketing plan (full document is here):

https://nextcloud.documentfoundation.org/s/qPMWRFsxwQ6QFpK

Focusing on action items, we have decided the following:

1. Product Label for the community supported version provided by TDF
(i.e. Personal or Community or other proposals)
1.1 Proposals and discussion on the public marketing list by November 15
1.2 If necessary, vote for decision only by TDF Members by November 25
1.3 Final board decision during one of the December meetings, before
string freeze for 7.1 (due end of January early February)
TOPICS TO DISCUSS
1. Label (no label is not an option)
2. Where to position the label: title bar, about box, start center

2. LibreOffice Technology ingredient brand
2.1 Marketing will collect ideas and suggestions about the use of the
ingredient brand by November 10, and then will summarize them in a guide
2.2 Board will comment, update and approve the guide by November 25
TOPICS TO DISCUSS
1. LibreOffice Technology ingredient brand
2. Who should use it and where (i.e. just on products, products and
marketing materials, other places)

3. LibreOffice Enterprise label
2.1 Marketing will collect ideas and suggestions about the use of the
ingredient brand by November 10, and then will summarize them in a guide
2.2 Board will comment, update and approve the guide by November 25
TOPICS TO DISCUSS
1. LibreOffice Enterprise label
2. Who should use it and where (i.e. just on products, products and
marketing materials, other places)

4. LibreOffice Certification
Discussion will happen on the certification mailing list after LibOCon,
for decision by November 25 and BoD approval by December for deployment
in 2021

5. LibreOffice Online
For the time being, this discussion is on hold until a formal statement
from the BoD will clarify the situation WRT the development at TDF.

Looking forward to the discussion on the global marketing list (for
those not subscribed, the address is marketing@global.libreoffice.org).

-- 
Italo Vignoli - LibreOffice Marketing & PR
mobile/signal +39.348.5653829 - email italo@libreoffice.org
hangout/jabber italo.vignoli@gmail.com - skype italovignoli
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