[libreoffice-design] Re: [libreoffice-marketing] LibreOffice brochures

Hi KJ, Daniel et al,

First off, thanks Daniel for all of the work on these pamphlets and 
having the marketing/design teams comment on them, it is really appreciated.

I had already seen the pamphlets and thought the content was great, but, 
have to admit that I had not thought of the other points that had been 
brought up, so it is good that the pamphlets are being shown here for 
more "tweaking".

(comments inline)

Le 2013-02-21 06:04, Daniel A. Rodriguez a écrit :
> 2013/2/21 klaus-jürgen weghorn ol<ol@sophia-louise.de>
> > Am 20.02.2013 17:26, schrieb Daniel A. Rodriguez:
> > > Hi, could you please take a look at this file
> > >
> > > https://wiki.documentfoundation.org/File:Triptico-LibreOffice-Carta.odt
> > >
> > > What do you think about? Is in spanish, I know, but generally speaking I
> > > mean. The layout, the amount of info, etc.
> >
> > Should this be an "official" marketing brochure?
>
> A community one

My suggestion to Daniel, that community pamphlets could be made of 
these, but we could also make them into official pamphlets for ES team 
members who would officially be representing the TDF/LibreOffice at ES 
conferences. It this were the case, then the use of the "official ES 
pamphlets" would only be used with approval from Italo/Charles as per 
our usual marketing agreements.

> > If so my opinions to that:
> > The brochure is breaking the branding rules [1] (but no-one seems to
> > care of branding rules lately): You should not put the logo above
> > LibreOffice.

KJ, sorry you feel that way, but I think the regular contributing 
members are usually the ones who keep an eye out for this. This one 
slipped by me and good thing that Daniel posted the pamphlets on these 
lists. Let's keep it up, there are more of us trying to keep the 
branding in line with published docs, we are just not as many ... we 
need more members on the teams.

> My bad, I'll fix that
>
> > I don't know if it is a good idea to use a voted out cover design.
> > The design of 4.0 web page (and of 4.0 documentation) leads to another
> > direction: black half circle with logo on it. But there was no design
> > (or marketing) decision about that, as I remember.

Now that I look at it, sure, we should be using the accepted cover for 
brand exposure. But I am not sure that this also applies for community 
docs. If the cover that Daniel decides to use has an appropriate license 
and it is for community use, I am not sure if the same rules apply. 
Maybe Italo/Charles could chime in on this.

But, yes, it would be nice if the official cover could be used. Is the 
new cover ready for use on marketing materials? This answer would have 
to come from Mirek I guess, or do you (KJ) know if it is ready for use? 
Is it going to be tweaked any more than what it is now?

> As is not an official brochure just thought could be a way to make
> something different.
>
> > [1]
> https://wiki.documentfoundation.org/Marketing/Branding#Guidelines_and_Best_Practices
> > As some of us are getting older:
> > An 8pt font isn't really good to read for "old" men who don't want to
> > wear glasses ;-). You should use 11pt. And so you won't get so much text
> > but good information.
> > If you need the whole text you should not make a trifolder with letter
> > size but a short handout or bigger size.
>
> So, as you are not the first saying this will assume a rework is needed

As far as I know, the font size has not been really officially discussed 
and directed for official use ... that is to mean that, as far as I can 
remember, there has never been any suggestion to the marketing members 
to try to keep to a certain font size for official pamphlets.

Realistically speaking though, we have been making use of appropriate 
font size for the amount of information needed on the pamphlet/flyers. I 
have checked all of the ones found on our wiki (I am in the process of 
cataloguing all of our new/past pamphlets on the wiki)[1], and the font 
sizes range from 9-12pt.

But, yes, using 11pt is a good compromise. In educational texts, in the 
region where I live, we usually look for 12pt and will allow as small as 
10pt for the older grades of students -- I was on a few acquisition 
committees and font size was normally on our checklist.


> > > What about licensing, is that ok?
> >
> > I'm not familiar with licensing but why don't you use the 3.0 [2]?
> >
> > [2] http://creativecommons.org/licenses/by-nc-sa/3.0/
>
> will take a look, :-)

Thus far, all of our marketing docs have been Creative Commons license.

Cheers,

Marc

--
Marc Paré
Marc@MarcPare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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