Re: [libreoffice-marketing] Re: [libreoffice-design] LibreOffice cover photo - Google+

Hi :)
To build and strength brand image and brand identity it's better if we avoid fragmenting it too 
much.  


It's difficult enough for people to understand that a company and it's product are not the same 
thing.  Quite odd really because when they go into a shop they don't accidentally try to buy the 
shop instead of their groceries.  


So while TDF and LibreOffice need to have different logos it's best to avoid making a new logo for 
each different way of advertising it.  

Regards from
Tom :)  





> ________________________________
> From: Adolfo Jayme Barrientos <fitoschido@gmail.com>
> To: charles.schulz@documentfoundation.org 
> Cc: marketing@global.libreoffice.org; design@global.libreoffice.org 
> Sent: Saturday, 8 December 2012, 14:23
> Subject: Re: [libreoffice-marketing] Re: [libreoffice-design] LibreOffice cover photo - Google+
>
> > But why? Isn't the foundation supposed to represent the community? :-)
>
> OK, let's say the Foundation and the community are one thing, and
> LibreOffice other thing (the "Product"). Why should the first thing
> share its logo with the latter? :)
>
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