Re: [us-marketing] Re: SCALE webstie listing

On Thu, Jan 6, 2011 at 11:28 PM, Marc Paré <marc@marcpare.com> wrote:
> Le 2011-01-07 00:33, Carl Symons a écrit :
> > On Thu, Jan 6, 2011 at 8:57 PM, drew<drew@baseanswers.com>  wrote:
> > > On Thu, 2011-01-06 at 20:16 -0800, Carl Symons wrote:
> > > > On Thu, Jan 6, 2011 at 7:18 PM, drew<drew@baseanswers.com>  wrote:
> > > > > Howdy,
> > > > >
> > > > >
> > > > > If anyone has a quick idea of what text to put there - this is the text
> > > > > for the LibreOffice listing at the SCALE 9x website - please do send it
> > > > > to the list here. So otherwise to start it off how about:
> > > > >
> > > > > "LibreOffice - The premier Free Open Source suite of office
> > > > > applications. Available for MS Windows, Linux and Mac OSX"
> > > > >
> > > > > Any other ideas?
> > >
> > > > "premier" feels a bit uncomfortable...too much hype or marketing
> > > > fluff. I think that the tagline stands fine without that anyway...the
> > > > Free Open Source suite of office applications. Underpromise,
> > > > overdeliver.
> > >
> > > Sounds about right.
> > >
> > > > MS seems extraneous...Available for Windows, Linux and Mac OS X. Does
> > > > this open up an argument with the GNU/Linux supporters? I have never
> > > > heard a civilian/non-techie/real life user refer to GNU/Linux. They
> > > > say "Linux".
> > >
> > > IMO Linux works, but yes I know what you refer to - It wouldn't bother
> > > me to use the more verbose.
> >
> > I don't want to offend anyone's philosophy; the reasoning behind
> > GNU/Linux terminology is understandable. However, I think that it
> > sounds clunky. It's not how the unwashed multitudes talk about Linux.
> > In this informal context, "Linux" is preferable (to me).
> >
> > > Also, just looking at the entry pages from last years show:
> > > http://www.socallinuxexpo.org/scale8x/exhibitor/open-media-now.html
> > > being an example, maybe I want to pull back on that less is more idea,
> > > maybe not quite that much less.
> >
> > That exhibitor description kinda goes overboard.
> >
> > > so - for a first paragraph then:
> > >
> > >
> > >
> > > LibreOffice - A Free Open Source suite of office applications.
> > > Available for Linux, Mac OSX and Windows.
> > >
> > > <then something about the Document Foundation for paragraph 2>
> >
> > (The TDF home page bullet points sum things up nicely.)
> >
> > The Document Foundation, home of LIbreOffice, is an independent
> > self-governing meritocracy. It was created by leading members of the
> > OpenOffice.org Community, building on years of dedicated work on that
> > project. The Foundation was created in the belief that the culture of
> > an independent Foundation brings out the best in contributors and
> > delivers the best software for users.
> >
> > > <List Modules or Standards compliance for the 3rd paragraph>
> >
> > (Maybe a list of the applications comprising LibreOffice. Those three
> > pieces you suggest together tell a powerful story, and don't require
> > multiple readings to do so.)
> >
> > LibreOffice applications are compatible with similar proprietary
> > products and include:
> > Writer - word processor
> > Calc - spreadsheet
> > Impress - presentations
> > Draw - graphics
> > Base - datebase frontend
> > Math - equation editor
> >
> > > Then maybe that is brief enough.
> > >
> > > Thanks
> >
> > Brief is good. I don't think that people are going to read long
> > exhibit descriptions anyway. Not much description of LibreOffice is
> > needed for a lot of people beyond "It's OpenOffice--developed,
> > maintained and supported by a true open source community."
>
> To me, one of the most important part of the blurb is for them to see the
> website address. Let's not forget that adding in the "OpenOffice.org" will
> lead some to go to the OpenOffice website by mistake. We should try to
> minimise the chances of this happening. Maybe incorporate our URL a couple
> of times in the blurb?
>
> Marc

I apologize...didn't intend for the quoted bit to be THE description,
but rather as the concept that LUG people are relating to.

yes, the TDF and libreoffice.org URLs should be prominent. Could we
get away with OpenOffice instead of OpenOffice.org? I know that there
are legal issues around that, but I have never heard a person refer to
the suite with its "official" name...it's OpenOffice.

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