[Libreoffice-ux-advise] [Bug 134486] UI: Branding: LibreOffice Personal edition

https://bugs.documentfoundation.org/show_bug.cgi?id=134486

--- Comment #43 from Telesto <telesto@surfxs.nl> ---
(In reply to Heiko Tietze from comment #40)
> Created attachment 162845 [details]
> CE label in start center
>
> Assuming we use "Community Edition" (see latest message on BoD ML and to
> members) the start center still shows a not so nice label in the sidebar.
> Any idea to improve this? Please keep in mind that it still should make the
> difference as clear as possible.

For the record. Community Edition surely better compared to Personal edition.
However - backpedaling a bit - still not a large supporter for the edition
branding. Or the more specific, without a well considered marketing strategy. 

The community edition branding creates a different product image; less
professional [not a marketing strategist]. 
So what happens with Enterprises etc who currently use LibreOffice? There is a
risk the will drop LibreOffice in a whole. Community being to unprofessional
and not wanting/can switch to Enterprise edition. For example the IT department
did install LibreOffice, without much involvement of the Legal Department or
Financial department (Free Beer). However spending/contracts makes the whole
story different, everybody wants a say in it.A marked share is of course also a
thing.
And what to do with a (hypothetical) company's who wants to use LibreOffice
without service support, but willing to donate say $3000 a year. Or the lack of
knowledge about financial support. Open Source is free, right! And the
IT-department not suggesting to do a donation; because not their job, don't
care etc. 

There a so many narratives/story's you think of. 

A part the strategy is clearly communication: open source is not the equivalent
for free. Even if it's available for free; which by itself is already an odd
proposition. The newspaper have (had) a somewhat similar issue related to their
selling model. A hard paywall. 5 articles for free a day/week. Or the whole
paper for free with nudging to buy and/or banners (which are blocked by
ad-blockers).

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