[libreoffice-users] How did AOO figure it was worth $21 Million dollars a day or $7 billion per year?

How did AOO figure out how much their version of OOo was worth per day 
to users?

I cannot figure out any way.  Of course it makes great Marketing Copy.  
We are giving our users some much product value, we must be the better 
product.  FUD or what?

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http://www.eweek.com/enterprise-apps/apache-openoffice-valued-at-21m-per-day

 The Apache Software Foundation (ASF) announced that Apache OpenOffice 
has a value of $21 million a day.

ASF officials said Apache OpenOffice has averaged 131,455 downloads per 
day since its 3.4 release last May. That represents an average value to 
the public of $21 million per day or $7.61 billion per year, ASF said.

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