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How did AOO figure out how much their version of OOo was worth per day to users?

I cannot figure out any way. Of course it makes great Marketing Copy. We are giving our users some much product value, we must be the better product. FUD or what?

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http://www.eweek.com/enterprise-apps/apache-openoffice-valued-at-21m-per-day

The Apache Software Foundation (ASF) announced that Apache OpenOffice has a value of $21 million a day.

ASF officials said Apache OpenOffice has averaged 131,455 downloads per day since its 3.4 release last May. That represents an average value to the public of $21 million per day or $7.61 billion per year, ASF said.

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