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* Italo and Mike working on press release for LO 5.2: short general information at the start, summarising the release; add at the end a technical part, with links to background information

* We should talk about the new functions and features in Calc, bringing LO closer to Excel

* UI changes: send a broad message that LO has a very flexible interface, eg with the new single toolbar modes in Writer and Calc. Use language that's closer to end users than UI experts

* Document classification: we are using a standard. Microsoft is using another approach, RMS (Right Management System). Position LO in this area as it becomes viable tool for large companies that are using document classification

* Announcements: press briefings on Mon and Tues before release on Weds; Italo and Mike to plan for those. Have a 5 - 8 slide presentation to show in 15 minutes, followed by Q+A

* Also write personalised pitches to specific journalists, inviting them to interview us or write articles

* Should include Asia in the process where possible - even if not for 5.2, start thinking about how to have a better relationship with Asian journalists in future. Need to overcome language barrier

* Videos: English done, ideally will be localised for other languages. Sophie to spread the word in NLPs to get translations / audio

On 20.07.2016 11:21, Italo Vignoli wrote:
Link for the hangout:


Marketing Conference Call


1. Press Kit
- General Press Release (focusing on positioning)
- Technical Press Release (focusing on new features)
- Background on User Interface Innovations
- Background on Document Classification Standards

2. Press Briefings
- Monday, August 1st: early morning for Asia/Pacific, late morning for
Europe, afternoon for the Americas
- Tuesday, August 2nd: early morning for Asia/Pacific, late morning for
Europe, afternoon for the Americas
- 1to1 Interviews will be planned on both days and all day on Wednesday,
August 3rd

3. Videos
- Links to videos will be provided in the press kit

4. Questions?

Italo Vignoli - LibreOffice Marketing & PR
mobile/signal +39.348.5653829 - email
hangout/jabber - skype italovignoli
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