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For those who had trouble connecting, Italo will organise a follow-up
call using an alternative system (eg Jitsi) in another two or three weeks.

Feel free to add any thoughts below!

Marketing call 17 May 2016

Mike Saunders
Italo Vignoli
Sophie Gautier
Franklin Weng
Rajesh Ranjan
Chandrakant Dhutadmal


1. Announcement of LibreOffice 5.2: team brainstorming
  -> Large number of features and improvements, more than in 5.1
  -> Announcements and press packs in local languages for Asian markets
  -> We have list of journalists and can see when they open press releases
  -> Tagline or theme -- 5.2 has existing features that are now more
prominent with toolbar buttons / shortcuts -- "Unleash the hidden power"?

2. Preparation of announcement materials: discussion of needs
  -> Italo and Mike start working on this at end of May; will share a
list for comments
  -> Main press release + one technical release + "Road to LO 5.2"
(highlights of previous main releases)
  -> Talk about Document Liberation Project in press releases to raise
awareness -- "LibreOffice 5.2 uses libraries from the Document
Liberation Project..."
  -> Show how Calc has improved in number of features and compatibility
with Excel -- feature gap is slimming down, show with screenshots?
  -> Start circulating press kid in early June for comments, and
everyone to add their needs
  -> We can produce press releases for single markets, on request
  -> Indian press release: translate into 20 languages used in the
country that are also supported by LO

3. Organization of pre-announcements for journalists
  -> 1 week before: finish slides and notes so that NLPs can do media
briefings in their own languages
  -> 2 days before announcement: calls in different territories
  -> Conference calls for media training so that other community members
are at ease talking to journalists

4. Creation of specific badges/barnstars for LibreOffice 5.2
-> Barnstars haven't really taken off in May campaign

5. Launch of "Week/Month of LibreOffice 5.2" in August?
  -> Easy to repeat from May campaign
  -> Can be reproduced locally or for specific territory
  -> Might make sense for specific time of year in other countries (eg
Chinese new year?)
  -> Global project, but have to be strong locally -- run local
campaigns to be visible at government levels

  -> Taiwan: discussion moving on from ODF to actually using
LibreOffice, in same way as UK with local developer teams. Version for
Taiwanese govt to be developed?
  -> ODF files saved by MS Office causing issues, hence discussion about
moving to LO. So promote earlier?
  -> Set up "Month of LibreOffice" campaign (not just for a specific
release) for Taiwanese market
  -> Release pace may look too fast compared to MS Office. That's why we
have "families" (5.x). It's OK to update once a year, not every six months
  -> People may assume that LO file format changes with every release,
like with some software -- we should stress that ODF stays the same. So
you don't need to update constantly

6. LibreOffice events around the world (e.g. FUEL/GILT in India)
  -> FUEL/GILT is September 30. One of the largest conferences; worth
targeting Indian govt. audience; good opportunity for TDF to discuss and
convince govt about ODF
  -> Community in India needs to learn more about migrations -- but
shouldn't be big problem getting big support in India
  -> Five countries (eg UK, Netherlands) working on making ODF
mandatory, so some examples to show to Indian govt

7. Other topics suggested by participants
  -> Some big migration documents in Italian; may be worth showing to
governments in other territories, and then look at translations if
there's interest
  -> Trainer certification: some great trainers in Taiwan, but many are
only familiar with one part of the software (eg just Writer), whereas LO
training requires knowledge of most/all components
  -> Franklin can help with finding and certifying more people in Taiwan

Italo Vignoli - LibreOffice Marketing & PR
mobile +39.348.5653829 - email / jabber
hangout / jabber - skype italovignoli
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