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2014/1/21 Charles-H. Schulz <charles.schulz@documentfoundation.org>:
1) Screenshots, screenshots, screenshots!

Immediately when somebody visits libreoffice.org to find out about
LibreOffice, they whould be presented with screenshots. In the
carousel the first image should include screenshots so that people get
a sense about what it would look like if they ran LibreOffice. When
features are presented and explained, they should have screenshots to
visualize the description.

No. And by the way, have you checked out the website for Microsoft
Office or Mozilla? Because there are either no screenshots, or they are
stuck somewhere in a back menu.

We'll lots of other examples like Skype, Photoshop, VLC and Blender
have screenshots on either directly on front page or on a prominent
Features or About page.


[...]
3) More facts, less marketing

For example the main page has a paragraph "LibreOffice comes with a
host of new features for its users as well as several important
changes and improvements under the hood." It looks very good and I
agree with the content, but in my experience people don't respond well
to this kind of argumentation even in a marketing context. Rather
mention a few features and deliver some facts of what LibreOffice
actually does. I know, writing short and good text is difficult..


This portion can of course be changed. But if anything, we should do
ten times more marketing, and less facts. We are getting bored to hell
with facts. People don't care about facts; they want something fun they
can use and understand as fast as possible. They also want to be part
of something, like a community, and they want meaning. Facts in place
of marketing could kill Free Software, I could swear it.

Ok, maybe the term "less marketing" was a bad choice of words. I mean
less fluff and more fact-based and convincing marketing. A very good
example is http://www.blender.org/features/ which displays screenshots
and facts (written with good marketing point of view). If MS Office
users would read a similar page about LibreOffice they'd realize it is
actully very feature full and the UI looks familiar and easy to use.

- Otto

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