Re: [libreoffice-marketing] Africa as a marketing target (?)

Global marketing activities in education are extremely difficult,
because of the language issue (most education systems use the country
native language), and the costs associated to reaching all schools in a
country. Because of our size and budget, local communities should try to
reach schools, although we will never be able to reach the same results
of companies such as Microsoft and Apple with large budgets.

For instance, TDF supports the Italian community with a budget for
activities in schools, but the budget itself is peanuts in comparison
with Microsoft Italia budget (is less than 1/1000) where they give away
software and even hardware (Surface laptops).

On 01/03/2018 01:46, Edwin Lee wrote:
> Thanks Luca for the article. It's interesting to see what happens in other places.
>
> I think it doesn't need to be just focused on Africa. A good question to ask, is what is 
> LibreOffice / TDF doing in the education market? My intuition is that its effective to win 
> students over to try to dampen the stickiness MS Office has. At least they will realize that 
> there is an alternative.
>
> Best,
> Edwin
>
> > On 1 Mar 2018, at 8:07 AM, Luca Daghino @ Libero <luca.daghino@libero.it> wrote:
> >
> > Hello,
> >
> > Just read this about a teacher who drew a Word gui on a blackboard:
> >
> > http://www.repubblica.it/tecnologia/social-network/2018/02/28/news/la_lavagna_diventa_un_documento_word_insegnante_del_ghana_condivide_la_lezione_sui_social-190002702/?ref=RHPPBT-BH-I0-C4-P1-S1.4-T1
> >
> > He was obviously offered a full set of tools by MS.
> >
> > So I thought maybe TDF should begin to do some marketing in that area?

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