[libreoffice-marketing] Brochures from other orgs

Hi :)
A quick google search gave me
https://www.google.co.uk/search?q=marketing+brochures&client=ubuntu&hs=fnb&channel=fs&gl=uk&tbm=isch&tbo=u&source=univ&sa=X&ei=22iNUffaHomX0AXx8IC4CA&ved=0CGYQsAQ&biw=1861&bih=933&sei=7WiNUe3QHue90QXYwIHgBw

another gave
http://www.google.com/search?q=marketing+brochure+sample&sa=X&tbm=isch&tbo=u&source=univ&ei=CHONUcLFNsbL0AW69YHADw&ved=0CDYQsAQ&biw=1861&bih=933&sei=lnONUe2mAaGc0wX9lIGQAw


Something that stands out is that everyone else is doing it wrong.  They put lots of "white space" 
and images.  Not so much text.  They seem to avoid directly describing detail of their product in 
words and use emotive wistful yearnings for vague nebulous desires.  All completely the opposite of 
our brochures.  


There are a lot of guides on how to create brochures, for example;
http://www.businesscomputingworld.co.uk/how-to-create-a-marketing-brochure-in-house/
that say crazy stuff like, this 3rd point "Compile your artwork: Pictures and illustrations are 
almost always the first thing readers look at in brochures." then their 5th point is "Communicate 
with color", 6th is "Add photos and artwork".  

This link has fact-sheets that again have far tooo little text and far more use of white-space and 
images compared to our brochure
http://www.apprenticeships.org.uk/Partners/Marketing/Brochures.aspx

A service offering to print brochures 'professionally' for 'you'
http://www.vistaprint.co.uk/custom-brochures.aspx?&GP=5%2f10%2f2013+5%3a39%3a00+PM&GPS=2833956794&GNF=0
says "Showcase your company in full-colour splendor"  

Another set of brochures, again with almost no text at all and far tooo much attention on images
http://www.bouncemarketing.co.uk/brochures-and-order-forms

A service to help design brochures
http://hn-marketing.co.uk/our-work/?client=Shire&requestType=client_select&clientRestrict=y&category=Brochures%20%26%20datasheets&categorySelectFlag=1
Nearly 2/3rds of the page is a single, clear image.  1/3rd text but even that has a lot of white 
space and "layout" such as colour-coding, boxes and more images.  How can their business survive if 
they keep getting it so wrong, so opposite to ours.  

Similarly with fuse8
http://www.fuse8.com/our-work/miele-product-brochure-17513
http://www.fuse8.com/our-work/miele-brochure-17249
http://www.fuse8.com/our-work/milliners-wharf-mini-brochure-17302
http://www.fuse8.com/our-work/prospect-city-view-brochure-12535
http://www.fuse8.com/our-work/charles-topham-merchants-place-brochure-10938
http://www.fuse8.com/our-work/lighthouse-brochure-10951
http://www.fuse8.com/our-work/endless-corporate-brochure-12421
http://www.fuse8.com/our-work/ask-liberty-property-brochure-13194
http://www.fuse8.com/our-work/byre-developments-trinity-view-brochure-14484
http://www.fuse8.com/our-work

Advice from About.Com
http://marketing.about.com/od/directmarketin1/a/brochmktg.htm
Their point 4 ... 
"Motivate your reader to look inside
The first page your reader will see is the front cover. Get it wrong and you've as good as lost the 
sale. Don’t make the common mistake of couching your services in technical jargon. Think benefits 
or thought-provoking statements that motivate the reader to pick up the brochure and open it. Add a 
flash that tells the reader there's something inside that will interest them – an exclusive 
invitation, a free report, special discount or advance notice of sales. Don't be tempted to put 
only your company logo or product name on the front. It won't work."

Another guide on how to create  
http://www.marketingcommunicationsblog.com/8-killer-tips-that-will-dramatically-improve-your-marketing-brochure-and-the-design-process/
Their point 6 ... 
"6. Refrain from trying to cram too much information in the brochure I have worked with clients who 
have wanted to cram everything, including the kitchen sink, inside their brochures. There has to be 
some clarity and focus. Remember the second point above, define your objectives? This will help 
considerably when determining what to place in the brochure. Allow for some white space (or blank 
areas) to focus the readers attention.
  Why this is important: Remember, the objective of any marketing collateral is to communicate and 
I mean, effectively.  By filling in any available space with information, especially just for the 
sake of taking space is anti-productive to communicating your objectives."


Another printing service
http://www.uprinting.com/marketing-brochure-sample.html
"Brochures are definitely a great way to pique an audience's interest."

From; One Extra Pixel
http://www.onextrapixel.com/2012/04/26/40-unique-and-beautiful-examples-of-brochure-design/
"The main purpose of a brochure is to set up a visual amalgamation for 
prospective clients through the use of images, text and symbols."

You The Designer

http://www.youthedesigner.com/2010/12/02/20-brochure-design-examples-ideas-for-your-print-projects/

http://inspirationfeed.com/inspiration/25-incredible-examples-of-brochure-and-catalog-design/


Ahah, at last a company that gets the front page nearly right
http://office.microsoft.com/en-us/templates/tri-fold-business-marketing-brochure-TC006086165.aspx
It's still got an image though.  



So why are all these people getting it so wrong?  Looks like the rest of the world has a LOT to 
learn from us!
Regards from 

Tom :)  


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