[libreoffice-marketing] Re: Indian academic institutions forced to use MS Office

Hi Ian,

Le 28/04/13 06:20 AM, Ian Lynch a écrit :
> It's more complex. It is different in different European countries.
> Some have more central political control than others. eg in Germany
> education is by the sixteen Länder in England individual schools have
> local management. The details are even different in Scotland and
> Wales. This is why it would make sense to find the country/region most
> open to LO take up in its schools and put the effort into one place
> and show how it works. Then show how it can be replicated and the
> unique selling points (USPs). Target the easiest first, don't waste
> time and effort on ones that are going to be nearly impossible. The
> early adopters will make it easier for those to come on board later.
> Once you identify the easiest target put all effort into a strategy
> that will make it a "no brainer" for them to adopt. If you can do that
> you have a chance.

I am not sure I agree; if this were the case, they would have moved to 
OpenOffice already. I am more of the opinion that we should go to the 
harder targets as they have a reason why they will not adopt. We need to 
take a close look at the conditions that make them unable to adopt and 
see if there is a way for us to accommodate these hurdles.

Also, most of the places that are having a problem moving on to our 
LibreOffice are doing this for specific reasons, which they have found 
that over their years of experience, despite the savings on licensing 
fees, make it too difficult/inconvenient for the change -- don't forget, 
they are not spending their own personal cash, but the cash that was 
allotted by their funders/governments. Of these, I am suggesting that 
one of the major hurdles is not having an LTS version. Something that, 
IMO, if we really want to gain a foothold in larger markets, we need to 
consider.

Rather than picking the easiest targets, we should be looking at the 
tougher targets, which more than likely are the ones with the deeper 
pockets in the educational field, and by finding a way to accommodate 
them, we will more than likely gain the easier targets along way.

There is nothing more convincing that to see larger organizations move 
to a new distro for the smaller ones to follow. The reverse is seldom true.

Cheers,

Marc



--
Marc Paré
Marc@MarcPare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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