Re: [libreoffice-marketing] Re: "selling points"

Ciao Italo,

Am 11.01.2011 00:54, schrieb Italo Vignoli:

> Compatibility is a key feature, but OOo has never been marketed as a
> "we are like MS Office, but not as good as them". The problem is
> that in the Americas has never been marketed. In Europe, no one -
> apart Sun and now Oracle - has ever pronounced this sentence.

Despite that, many people (at least in Germany) beleive that OOo is
just like MS Office, but free (and maybe not quite as good). And,
that is what people in germany are told by the mass media.

Examples:
*
http://www.focus.de/digital/computer/tid-13730/openoffice-kostenlose-alternative-zu-microsoft-office_aid_382437.html
* http://www.freeware.de/download/openofficeorg_6177.html
* http://portable-openoffice-org.softonic.de/
* http://www.computerbild.de/download/OpenOffice.org-904173.html
* ...

<quote>„OpenOffice.org“ ist eine kostenlose und funktional
gleichwertige Alternative zum Office-Paket von Microsoft.</quote>

<translation>"OpenOffice.org is gratis and a functionally equivalent
alternative to the office suite from Microsoft.</translation>

And yes, Sun/Oracle have been creating the same impression:
http://wiki.services.openoffice.org/w/images/7/74/JavaInstall2.png

Maybe an important task for LibO marketing would be to get rid of
this image.

Stefan

-- 
LibreOffice - Die Freiheit nehm' ich mir!

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