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Hi!

Already brought up on the design list, but as this sits well within the
overlap between marketing and (visual) design:
http://wiki.documentfoundation.org/Design/Visual_Identity_Briefing

This should be seen and evaluated in combination with
http://wiki.documentfoundation.org/Mission


The briefing walks right into analysis and conception territory. I think
it will be most useful as a shared starting point and measure, this way.
Much of it should be useful for the entire visual/graphic/communication
design.


-- 
Thorsten Wilms

thorwil's design for free software:
http://thorwil.wordpress.com/


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