[libreoffice-marketing] Re: Website online - question on main structure for art / branding / marketing

Le 2010-11-07 08:54, Christoph Noack a écrit :
> Hi all!
>
> A very interesting discussion - I wished this one would have started
> about one year within the OpenOffice.org project. So my personal
> thoughts ...

Please refer to the complete post by Christoph: 
http://www.libreoffice.org/lists/marketing/msg00933.html

> This is now. I'm really looking forward to work with more experienced
> designers, more knowledge about our project and the software we want to
> shape to make up the "community branding" for LibreOffice. In the
> meantime, thanks for your patience, support and the discussions to - at
> least - create something that will work for the next release!
>
> @ Bernhard: Still thinking about the structuring proposal :-)
>
> Cheers,
> Christoph
>
> [1] http://en.wikipedia.org/wiki/Brand
>
> [2] http://design.canonical.com/the-toolkit/ubuntu-brand-guidelines/
>
> [3] http://en.wikipedia.org/wiki/Brand#Visual_brand_identity
>
> [4] http://wiki.documentfoundation.org/Marketing/Branding#Branding

Thanks Bernhard and Christohp for your answers.

Christoph's post on his ideas, understanding and interpretation of 
branding are well appreciated. However, for the present discussion about 
the  structure and placement of the category of branding, this has still 
not been resolved. In my opinion, we may have to revisit our 
group/membership definition of "branding" before deciding placement.

I would like to point out some concerns when looking for guidance in 
defining the term "brand", "branding". In the English world, it is 
generally accepted that in terms of defining words in usage in the 
English language, the Oxford Dictionary is the pinnacle reference tool, 
some may call it "the Keeper of the English language". We should then 
look at the definition from this source firstly and then move on to 
other definitions. However, in terms of defining vocabulary in English 
language usage the Oxford should hold precedence over all other definitions.

Oxford definition: 
http://oxforddictionaries.com/view/entry/m_en_gb0099010#m_en_gb0099010

As group members, we should then decide if we are to use the word 
"brand" as noun or verb. This decision, in the case of 
"brand"/"branding" may then have impact on the placement of this word 
within the site structure.

We should also decide on whether we are using the noun/verb within the 
context of an action is taken from the marketing of the LibO suite where 
marketing members are to use different features of the suite and promote 
these to the greater public in an attempt to popularize its recognition 
OR use the noun/verb in the context of a step within the LibO art 
creation process.

This again, may then have impact on the placement of this word within 
the site structure.

Just some thoughts.

Marc






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