[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

Re: [libreoffice-marketing] LibO in Business


On 10/26/2010 12:37 PM, Italo Vignoli wrote:
>
The single biggest problems with adoption is lack of awareness.

It is possible to solve feature problems, it is not possible to solve
the lack of awareness.

Lack of awareness isn't an insurmountable problem. Awareness is acheived in several ways:

1) Media exposure
2) User/friend exposure
3) Personal experience
4) Public Events
5) Schools

Most of those points can be addressed by dedicated volunteers who are willing to do the legwork to get LibO into the right hands. Totally doable and without hardly *any* budget at all.

Media exposure, that can be handled a few ways. First, paid media time ala Firefox. This might take the form of major magazine and newspaper advertising, television advertising, etc. But it could also be achieved by savvy and aggressive PR that gets the media's attention.

Awareness is achievable, it's just going to take a huge amount of work, dedication, and creativity. That's something that, from my very limited exposure to this community, I don't think will be a problem at all.

Please remember than in Europe, where the community has marketed the
product, market share is over 20%.

In the US, where Sun has marketed the product, market share is 0%.

I don't think these numbers tell the whole story. The market penetration of OOo isn't 0%. No, it's not as high as Europe but I think that's largely because, I think, the European community is quite a bit more active than the American and Canadian communities are. But, whatever the reason, it is indeed a problem - an addressable one, but a problem that has to be resolved.

If I remember correctly, OOo's market share was somewhere near 6-8%% in the US based on something I read a few months ago. I'll dig up the link and send it down the list.

Of course, improving features and UX are musts, but adoption is totally
connected to awareness.

Maybe not totally. Awareness is teir 1. But I know a lot of people who've tried OOo and moved back to MS Office because it was familiar and it worked with everything they have. Much of that is a retraining issue but some of it is making sure they have good support for post migration issues.

UX and awareness are a problem, but by no means the only (or even primary) reason more people aren't jumping ship. Never underestimate the power of inertia or Microsoft's marketing reach. MS Office customers might be *aware* of OOo and, now, LibO, but they *believe* their software vendor when they tell them 'sure, it's technicall free. But there are other costs that you might not be willing to pay to switch". Their users really believe they have chosen the best option.

Thankfully, LibO has a chance to wipe the slate completely clean and do things right. An incredible opportunity lies in front of us and I don't think this community is going to waste it. That's exciting!

Anthony

--
Anthony Papillion
Advanced Data Concepts
Remote Technical Support and Software Development

Office: (918) 919-4624
Mobile: (918) 320-9968


--
E-mail to marketing+help@libreoffice.org for instructions on how to unsubscribe
List archives are available at http://www.libreoffice.org/lists/marketing/
All messages you send to this list will be publicly archived and cannot be deleted

Follow-Ups:
Re: [libreoffice-marketing] LibO in BusinessItalo Vignoli <italo.vignoli@gmail.com>
References:
[libreoffice-marketing] LibO in BusinessMarc Paré <marc@marcpare.com>
Re: [libreoffice-marketing] LibO in BusinessFrank Esposito <frankesposito@gmail.com>
Re: [libreoffice-marketing] LibO in BusinessItalo Vignoli <italo.vignoli@gmail.com>
Privacy Policy | Impressum (Legal Info) | Copyright information: Unless otherwise specified, all text and images on this website are licensed under the Creative Commons Attribution-Share Alike 3.0 License. This does not include the source code of LibreOffice, which is licensed under the Mozilla Public License (MPLv2). "LibreOffice" and "The Document Foundation" are registered trademarks of their corresponding registered owners or are in actual use as trademarks in one or more countries. Their respective logos and icons are also subject to international copyright laws. Use thereof is explained in our trademark policy.