Re: [libreoffice-marketing] Using a LibreOffice branded Twitter account to disseminate information on ecosystem partners

On 3/8/21 7:00 PM, Drew Jensen wrote:

> OK and yes for the informative tweets it is a non issue, but to be
> honest it is precisely that 'sales pitch' type utterance that I am
> looking to get closer to.

European nonprofits cannot sell (if you do not make a profit, why you 
should sell something?), and this is the major difference with US based 
nonprofits (where sales related to your nonprofit status are accepted). 
So, we must be careful not to cross that thin line. For instance, 
suggesting a product is not a sales pitch as much as linking the product 
or even worse providing a price comparison with another product.

> For example, and keeping it to LibreOffice branding; I would want to
> try and promote sales of LibreOffice Vanilla through the MS and Apple
> stores. Towards that end I hope to post once a week or so with a link
> to those products.

> However If I also want to do that for iOS and Android platforms
> however it will have to be with Collabora Office branded binaries.

We have created the LibreOffice Technology concept to overcome this 
limitation: for instance, suggesting products based on the LibreOffice 
Technology is not a sales pitch, so tweeting about a LibreOffice 
Technology based product from Collabora is a rather elegant way to stay 
outside the trap.

> Anyway - in general I understand your use of 'sales pitch', I think,
> as a line not to cross.

Common sense helps a lot in this domain. Best, Italo
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Italo Vignoli - LibreOffice Marketing & PR
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