Re: [libreoffice-marketing] Africa as a marketing target (?)

I have not looked into this is a few years - but, how many African 
languages does LO language packs support?  To be honest, I do not know 
which language name goes with which country in the world, except the 
"commonly known ones" like for Brazil and Mexico.

Yes if there were people with "boots on the ground" in these areas that 
are promoting LibreOffice, there may be some good there.

As for MS hardware, do you know how much it costs to replace a bad 
battery in a tablet style [Surface included] device? I have a laptop 
that has no easy way to replace the battery after the warranty ends.  
Internal battery devices that do not have screws holding it together 
cost a lot of money to replace the batteries. So, even if MS donates 
Surface tablet/laptops, people will have to pay good money to get the 
battery replaced. I know this since I priced the cost of replacing the 
battery for a tablet.  It costs less to buy a new one.

So, getting MS Office and MS Surface notebook for free is not a good 
deal in the long run.

Actually, I saw a program on PBS that had low cost smart phones with 
solar charges as African people's only access to the Internet and their 
way to do business.  The program was about ways for areas without 
landline phone service to have access with low cost cell towers set up 
for cell phone access to the "world". There are areas in the USA that 
only have cell phone access, since it is cheaper to put up cell towers 
than to wire every home.

SO, if we could look into what these areas of the world have access to 
as their "computer device", we could make some marketing materials for 
the local people to promote LibreOffice and free software. I cannot wait 
till LO has a Android version of their office. Not reader, but 
creation.  MS is in that market. There are a few packages other than 
that, but I would prefer using LO's version when it comes out.




On 03/01/2018 04:33 AM, Italo Vignoli wrote:
> Global marketing activities in education are extremely difficult,
> because of the language issue (most education systems use the country
> native language), and the costs associated to reaching all schools in a
> country. Because of our size and budget, local communities should try to
> reach schools, although we will never be able to reach the same results
> of companies such as Microsoft and Apple with large budgets.
>
> For instance, TDF supports the Italian community with a budget for
> activities in schools, but the budget itself is peanuts in comparison
> with Microsoft Italia budget (is less than 1/1000) where they give away
> software and even hardware (Surface laptops).
>
> On 01/03/2018 01:46, Edwin Lee wrote:
> > Thanks Luca for the article. It's interesting to see what happens in other places.
> >
> > I think it doesn't need to be just focused on Africa. A good question to ask, is what is 
> > LibreOffice / TDF doing in the education market? My intuition is that its effective to win students 
> > over to try to dampen the stickiness MS Office has. At least they will realize that there is an 
> > alternative.
> >
> > Best,
> > Edwin
> >
> > > On 1 Mar 2018, at 8:07 AM, Luca Daghino @ Libero <luca.daghino@libero.it> wrote:
> > >
> > > Hello,
> > >
> > > Just read this about a teacher who drew a Word gui on a blackboard:
> > >
> > > http://www.repubblica.it/tecnologia/social-network/2018/02/28/news/la_lavagna_diventa_un_documento_word_insegnante_del_ghana_condivide_la_lezione_sui_social-190002702/?ref=RHPPBT-BH-I0-C4-P1-S1.4-T1
> > >
> > > He was obviously offered a full set of tools by MS.
> > >
> > > So I thought maybe TDF should begin to do some marketing in that area?



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