[libreoffice-marketing] Branding for LibreOffice 6.0

Hello everyone,

the next major update of LibreOffice is planned for Q1/2018. That makes it necessary to start the 
design work now. With the experience from the last process I want to try something different this 
time: to ask the Open Source Design group for a professional visual design 
(https://github.com/opensourcedesign). We should request at least two variants in order to involve 
our community (despite the fact that we blog with a reference to OSD and everybody can contribute 
early), where users choose their preferred design later. And I would add a tough timeline to the 
request so that we can run a plan B if anything fails.

We should also improve ourself on how to start a request. Designers usually work well with a clear 
goal and a few constraints, such as metaphors, ideas around the product etc. And that's what I want 
to ask for in this mail.

My rough proposal:

Task:
* New motif (Question: Or do we want to keep the triangles rather than moving forward to hexagons?)
  + Current design
    + https://wiki.documentfoundation.org/Visual_Elements
* Applying the motif to new splash screen / banner (661x169px)
  + Current design
    + https://wiki.documentfoundation.org/Marketing/Branding
  + Previous ideas
    + https://wiki.documentfoundation.org/Design/Playground/Splash_screen
    + https://wiki.documentfoundation.org/Marketing/Branding/Banner_Proposals 
* Applying the motif to flyers, stickers etc. 
  + Current flyers
    + https://wiki.documentfoundation.org/Gallery_Flyers
* (Can we technically introduce a new progress bar and do we want to? There is a proposal 
https://wiki.documentfoundation.org/User:Chin_Zee_Yuen)
* (What else?)

Restriction
* Follow guidelines for colors and branding
  + https://wiki.documentfoundation.org/Marketing/Branding
* Create at least two ideas that can be presented to the community
* Finish the job until end of July 2017
* Use open data format or at least SVG
(What else?)

Metaphors (i.e. For what stands LibreOffice?)
* Transparency, Sustainability, Freedom
* Community
* MUFFIN
* Green
* Six, hexagon, ...

Any comments are welcome, of course. I understand no reply as silent acceptance and would start the 
request by end of this week.

Best wishes,
Heiko
-- 
Dr. Heiko Tietze
UX Designer
Tel. +49 (0)179/1268509


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