Re: [libreoffice-marketing] Marketing Conference Call

NOTES FROM THE CALL

* Italo and Mike working on press release for LO 5.2: short general 
information at the start, summarising the release; add at the end a 
technical part, with links to background information

* We should talk about the new functions and features in Calc, bringing 
LO closer to Excel

* UI changes: send a broad message that LO has a very flexible 
interface, eg with the new single toolbar modes in Writer and Calc. Use 
language that's closer to end users than UI experts

* Document classification: we are using a standard. Microsoft is using 
another approach, RMS (Right Management System). Position LO in this 
area as it becomes viable tool for large companies that are using 
document classification

* Announcements: press briefings on Mon and Tues before release on Weds; 
Italo and Mike to plan for those. Have a 5 - 8 slide presentation to 
show in 15 minutes, followed by Q+A

* Also write personalised pitches to specific journalists, inviting them 
to interview us or write articles

* Should include Asia in the process where possible - even if not for 
5.2, start thinking about how to have a better relationship with Asian 
journalists in future. Need to overcome language barrier

* Videos: English done, ideally will be localised for other languages. 
Sophie to spread the word in NLPs to get translations / audio



On 20.07.2016 11:21, Italo Vignoli wrote:
> Link for the hangout:
>
> https://hangouts.google.com/call/vubvmucyabecxkvm3gxskb6waie
>
> AGENDA
>
> Marketing Conference Call
>
> ANNOUNCEMENT OF LIBREOFFICE 5.2 IS SCHEDULED FOR WEDNESDAY, AUGUST 3, 
> AT
> NOON CEST (10AM UTC)
>
> 1. Press Kit
> - General Press Release (focusing on positioning)
> - Technical Press Release (focusing on new features)
> - Background on User Interface Innovations
> - Background on Document Classification Standards
>
> 2. Press Briefings
> - Monday, August 1st: early morning for Asia/Pacific, late morning for
> Europe, afternoon for the Americas
> - Tuesday, August 2nd: early morning for Asia/Pacific, late morning for
> Europe, afternoon for the Americas
> - 1to1 Interviews will be planned on both days and all day on 
> Wednesday,
> August 3rd
>
> 3. Videos
> - Links to videos will be provided in the press kit
>
> 4. Questions?
>
> --
> Italo Vignoli - LibreOffice Marketing & PR
> mobile/signal +39.348.5653829 - email italo@libreoffice.org
> hangout/jabber italo.vignoli@gmail.com - skype italovignoli
> GPG Key ID - 0xAAB8D5C0
> DB75 1534 3FD0 EA5F 56B5 FDA6 DE82 934C AAB8 D5C0

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