[libreoffice-marketing] Marketing call minutes: 17 May 2016

For those who had trouble connecting, Italo will organise a follow-up 
call using an alternative system (eg Jitsi) in another two or three 
weeks.

Feel free to add any thoughts below!


Marketing call 17 May 2016

Attendees:
Mike Saunders
Italo Vignoli
Sophie Gautier
Franklin Weng
Rajesh Ranjan
Chandrakant Dhutadmal

Agenda:

1. Announcement of LibreOffice 5.2: team brainstorming
 -> Large number of features and improvements, more than in 5.1
 -> Announcements and press packs in local languages for Asian markets
 -> We have list of journalists and can see when they open press 
releases
 -> Tagline or theme -- 5.2 has existing features that are now more 
prominent with toolbar buttons / shortcuts -- "Unleash the hidden 
power"?

2. Preparation of announcement materials: discussion of needs
 -> Italo and Mike start working on this at end of May; will share a 
list for comments
 -> Main press release + one technical release + "Road to LO 5.2" 
(highlights of previous main releases)
 -> Talk about Document Liberation Project in press releases to raise 
awareness -- "LibreOffice 5.2 uses libraries from the Document 
Liberation Project..."
 -> Show how Calc has improved in number of features and compatibility 
with Excel -- feature gap is slimming down, show with screenshots?
 -> Start circulating press kid in early June for comments, and everyone 
to add their needs
 -> We can produce press releases for single markets, on request
 -> Indian press release: translate into 20 languages used in the 
country that are also supported by LO

3. Organization of pre-announcements for journalists
 -> 1 week before: finish slides and notes so that NLPs can do media 
briefings in their own languages
 -> 2 days before announcement: calls in different territories
 -> Conference calls for media training so that other community members 
are at ease talking to journalists

4. Creation of specific badges/barnstars for LibreOffice 5.2
-> Barnstars haven't really taken off in May campaign

5. Launch of "Week/Month of LibreOffice 5.2" in August?
 -> Easy to repeat from May campaign
 -> Can be reproduced locally or for specific territory
 -> Might make sense for specific time of year in other countries (eg 
Chinese new year?)
 -> Global project, but have to be strong locally -- run local campaigns 
to be visible at government levels

 -> Taiwan: discussion moving on from ODF to actually using LibreOffice, 
in same way as UK with local developer teams. Version for Taiwanese govt 
to be developed?
 -> ODF files saved by MS Office causing issues, hence discussion about 
moving to LO. So promote earlier?
 -> Set up "Month of LibreOffice" campaign (not just for a specific 
release) for Taiwanese market
 -> Release pace may look too fast compared to MS Office. That's why we 
have "families" (5.x). It's OK to update once a year, not every six 
months
 -> People may assume that LO file format changes with every release, 
like with some software -- we should stress that ODF stays the same. So 
you don't need to update constantly

6. LibreOffice events around the world (e.g. FUEL/GILT in India)
 -> FUEL/GILT is September 30. One of the largest conferences; worth 
targeting Indian govt. audience; good opportunity for TDF to discuss and 
convince govt about ODF
 -> Community in India needs to learn more about migrations -- but 
shouldn't be big problem getting big support in India
 -> Five countries (eg UK, Netherlands) working on making ODF mandatory, 
so some examples to show to Indian govt

7. Other topics suggested by participants
 -> Some big migration documents in Italian; may be worth showing to 
governments in other territories, and then look at translations if 
there's interest
 -> Trainer certification: some great trainers in Taiwan, but many are 
only familiar with one part of the software (eg just Writer), whereas LO 
training requires knowledge of most/all components
 -> Franklin can help with finding and certifying more people in Taiwan

--
Mike Saunders, Marketing & PR
The Document Foundation

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