Re: [libreoffice-marketing] Re: [tdf-discuss] Re: End of Life support for MSO 2003 countdown ?

Hi :)
Brochures are useful if used properly but they are definitely not a one-thing-fits-all answer.  

I was sent to a seminar once and got there desperately late, so late that everyone had already gone 
in and while walking through the cafe/reception area i put a neat and attractive little spread of 
about flyers and gate-fold leaflets/brochures for about 3 events and for our main company on each 
of the little coffee tables.  The next day we were inundated with calls and emails.  

Apparently people had taken more notice of our 'accidental' and attractive marketing than they took 
of the main event!  It caught them with their guard-down while relaxing with their morning coffee 
after a boring seminar and i'm fairly sure the poster by the exit didn't hurt either.  I'm sure 
everyone has similar stories either through luck (like me) or good judgement.  

We need all sorts of different ways of getting out there in order to be noticed but nothing beats 
direct contact and the right types of relationships with the right people (imo).  
Regards from 
Tom :)  





> ________________________________
> From: Charles-H. Schulz <charles.schulz@documentfoundation.org>
> To: marketing@global.libreoffice.org 
> Sent: Tuesday, 23 April 2013, 10:15
> Subject: Re: [libreoffice-marketing] Re: [tdf-discuss] Re: End of Life support for MSO 2003 
> countdown ?
>
>
> Hello,
>
> Le lundi 22 avril 2013 à 14:08 -0400, Jay Lozier a écrit :
> > On 04/22/2013 01:18 PM, Charles-H. Schulz wrote:
> > > Le lundi 22 avril 2013 à 18:41 +0200, Italo Vignoli a écrit :
> > > > On 4/22/13 6:28 PM, Immanuel Giulea wrote:
> > > >
> > > > > The original intent of my message (sorry if I used the wrong mailing list)
> > > > > was to make a blog post to say that we as a community are aware of the
> > > > > end-of-life for MSO 2003 that is less than a year away, and here are some
> > > > > reasons why you should make the switch.
> > > > Don't worry, the mailing list is OK, although this might also be
> > > > interesting for marketing people. Let's elaborate the idea, because a
> > > > simple blog post is probably not enough. We should target magazines and
> > > > websites covering e-government issues, because IT people might be
> > > > reading these media. Unfortunately, politicians - who usually take the
> > > > decisions - are not reading media but are prone to MS lobby efforts.
> > > Honestly, I'd go for actual ads in newspapers; we are not going to get
> > > our points across with a brochure. But I welcome input on this.
> > >
> > > best,
> > The problem I see is the politicians and in general most users are 
> > probably not aware of the issue. Also, MS FUD would come into play if 
> > any major plans to change were found out. I would hate to see a 
> > politician at some public meeting getting grilled over MS FUD. In the US 
> > this would be a major problem.
> >
> > A brochure would probably never reach the important people nor would I 
> > expect to be read if it did reach them. I do not know if an ad would 
> > work unless it is extremely well placed.
> >
> > My thought is to try to contact someone in high enough to provide the 
> > proper introduction to the politicians.
>
> Yes indeed. Several good points have been written here; one which has
> been repeated is that it is about lobbying/influence or at least
> creating personal contacts and conversations with the key people or
> circles at the right level. 
>
> If there's an interest for this, we may want to have a private mailing
> list for information exchange on these matters; that is, a mailing list
> for people who are making contacts with these people and need feedback,
> assistance, etc.
>
> Best,
>
>
> -- 
> Charles-H. Schulz
> Co-Founder & Director, The Document Foundation,
> Zimmerstr. 69, 10117 Berlin, Germany
> Rechtsfähige Stiftung des bürgerlichen Rechts
> Legal details: http://www.documentfoundation.org/imprint
-- 
Unsubscribe instructions: E-mail to marketing+help@global.libreoffice.org
Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/
Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette
List archive: http://listarchives.libreoffice.org/global/marketing/
All messages sent to this list will be publicly archived and cannot be deleted