[libreoffice-marketing] Some thoughts on marketing strategy

I'm sorry I've not responded to Charles's thread on marketing
strategy. I've got notes but haven't organised my thoughts
sufficiently to share them.

Meanwhile, I found some good ideas in here to consider when defining
the "what and how" part of our marketing strategy. With examples. Most
of us know this, and we're working on some aspects, but we probably
should and could do more. Though that depends a bit on who we consider
our primary target audiences. Clearly the methods mentioned in the
article are relevant to individual decision-making, but if one's
target is government or business, perhaps not so relevant.

http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html

--Jean

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