Re: [libreoffice-marketing] Trip report Berlin townhall reception

Hi :)
Fantastic!!  Sometimes it is better to leave them wanting more rather than deluging them with 
things they later regret having to carry.  (ie turn a bug into a feature ;) ).  It's not always 
possible to be perfectly prepared first time but it sounds like you did an excellent job!  Hey, we 
are social tooo.  Next time 2 prizes right?
Regards from
Tom :)  


--- On Tue, 12/6/12, Thorsten Behrens <thb@documentfoundation.org> wrote:

From: Thorsten Behrens <thb@documentfoundation.org>
Subject: [libreoffice-marketing] Trip report Berlin townhall reception
To: marketing@global.libreoffice.org
Date: Tuesday, 12 June, 2012, 10:49

Hi there,

this is a quick report from an event Mike and I have participated in
Thursday last week - TDF got invited to a Berlin townhall reception,
out to all newly-established foundations from the last 12 months.

The reception was formally hosted by Berlin's mayor, represented by
his undersecretary of state. Setup was extra-posh, local press around
with two ladies, taking pictures, cello solist interludes, fine food &
drinks.

Various addresses by officials, interspersed with brilliant cello
music. A total of five foundations got hand-picked to briefly
introduce themselves on stage, TDF one of them - it seems we
represented the "innovative flavour", the other being "social",
"medicine", "music", and "arts".

Got a wonderful introduction by the reception host, who seemed to have
really spent some time looking at our public pages (and effectively
extended our own 7 minute marketing sprint with his 3 minutes).

Afterwards chatted with all & sundry, handed out stickers & business
cards left and right. Mentioned LibOCon dates on stage, and to
everybody listening on the floor later.

That said, we can possibly do even better next time, since:
 - those events are perfect for handing out DVDs / flyers (e.g. one of
   the other foundations managed to hand out a professionally-produced
   folded leaflet, printed double-sided, 5 pages in total - including
   donation / participation information
 - fundraising - getting a concise message of *what* we do to benefit
   society + our bank account number is what needs to be spread there
 - for people formally representing TDF, would be nice to have a
   TDF-branded business card template somewhere available
   (I think Italo showed a very nice sample at LinuxTag)

After that, we briefly went over to a Flattr meetup happening at the
same day. Met some local blogging / hacktivist celebrities, and had
the opportunity to chat with Flattr founders & engineers.

 * reportedly the all-average flattr click is worth ~1 EUR, would be
   good verifying that applies to us, too
 * if yes, and since Flattr is rather low-threshold, we could possibly
   stick Flattr buttons on more pages.
   (tangentially, it seems
    https://flattr.com/thing/149926/The-Document-Foundation-Challenge
    could benefit from some love / updated texts ;))

Cheers,

-- Thorsten

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