Re: [libreoffice-marketing] TDF Certification

Hello Ian,

> Le 28/08/2011 12:30, Ian Lynch a écrit :
> First let's be clear that there is a whole range of different types of
> certification. Certifying trainers or organisatons is not the same as
> certifying end-users or developers or the quality of a product. In about 3
> weeks time I travel with Manfred Reiter and Alexandro Colorado to Ecuador to
> train trainers for OpenOffice.org certification for end users in schools
> across Panama, Columbia, Ecuador and Peru. This is because the client
> specifically asked for OpenOffice.org certification but I suspect that is
> probably more a brand knowledge issue than related to the specific software
> that they use. I would like to suggest to them that if they achieve a
> certificate with OpenOffice.org we put the OOo logo on the certificate (we
> already got clearance for this from Oracle) and if with LibreOffice, the
> LibO logo. Alexandro got the client originally through the OOo certification
> project but I think there is no wish to do anything but share benefits
> fairly. Really it needs to be the client's decision.  We will be putting the
> OOo name and logo on the handbook and again we could do that for LibO too
> but the handbook will be printed soon so we need to know quite soon if that
> is OK with the LO community. The idea is that we can give back a donation to
> either project based on the number of certificates issued.


Who would be in charge of checking the number of certificates?

> We can just go ahead with OOo as the differences from an end-user
> perspective are negligible,

... for now :)


> but IMHO that misses a marketing opportunity for
> LibO and I think we should be even-handed and inform people of the
> differences so they can decide if that results in a preference as to the
> software they use. Again informed choice is the objective. The training
> provider we are going to train has 1575 centres but to start with we will be
> providing for a small number then building.

This somewhat sounds like the TDF certification, but I might be
mistaken. The certification programme is currently being built as you know.


> This is just one provider and we
> have plans to extend to others. It's taken us about 5 years of development
> to get to this point and probably ~ 2 million Euros of investment so if you
> don't have experience of certification in general, don't assume it is
> trivially simple to do ;-).

No one does here, I think. It is crucially important to get it right for
TDF, but we also want to do this on our own terms.

> At this stage the certification is for end-users and conforms to the UK
> regulatory requirements for competence based vocational qualifications and
> is referenced to the EU Qualifications Framework, the biggest reference
> system for national qualifications frameworks in the world. 

I may not fully understand what kind of certification you're talking
about. Now we're talking about end-users but I did perceive in your
comments above that this is also about "training the trainers", isn't it?

> It is not
> possible to get public funding for training courses in many countries if
> qualifications are not referenced to the national system so apart from
> credible quality assurance, there are financial practical reasons for
> gaining official accreditation.
>
> So my question is whether the community would like us to help promote LibO
> through this initiative? With the ASF there is a method of "lazy consensus"
> ie if you make a proposal and no-one objects after a period it is deemed to
> be accepted. Here I think I need some +1s from TDF members at least. If not
> I'll assume it's not what is wanted and just focus on the certification as
> OOo specific.


We are in the process of developing our own certification. I would
suggest that if you wish to receive a clear answer you post your
specific request to the steering-discuss@ list.

Best,
Charles.


> The specific proposal is to use the LibO logo on end user certificates and
> the name and logo on the handbook with full acknowledgement of trade marks
> etc. There will be a payment back to the community for each certificate
> issued carrying a LibO logo - I can't be precise at the moment as we are
> still working out costs but it is likely to be around 50 cents to a dollar
> per certificate. We are trying to keep costs down to get maximum reach to
> less economically risk nations. High volume will make the marketing
> dimension more effective.
>
> On 28 August 2011 05:44, Danishka Navin <danishka@gmail.com> wrote:
>
> > " Organizations will earn a certified status if they employ or contract at
> > least 3 certified individuals, each one with a different specialization. "
> >
> > in addition to the above technical requirement we could set a fee to get a
> > training partnership from TDF.
> > As we know local trainers can get the advantage of TDF and Libo brand name.
> > So, we could set an annual fee for each partner and discounts as per the
> > volume of products (trainings) selling.
> >
> >
> > On Sun, Aug 28, 2011 at 10:06 AM, Danishka Navin <danishka@gmail.com>
> > wrote:
> >
> > > What is the latest status on this project?
> > >
> > > Can we commence this soon?
> > > I can see a potential from my community as well.
> > >
> > >
> > > On Wed, Jun 22, 2011 at 4:00 AM, Italo Vignoli <italo.vignoli@gmail.com
> > > wrote:
> > >
> > > > The document is on the wiki.
> > > >
> > > > http://wiki.**documentfoundation.org/**TDFCertification<
> > http://wiki.documentfoundation.org/TDFCertification>
> > > > This might become a huge project, and a new business model for free
> > > > software on the desktop. A challenge for the entire community, and one
> > of
> > > > the reasons for having an independent foundation and not a house for the
> > > > code.
> > > >
> > > > Contents are not confidential, of course, as otherwise they would not be
> > > > on the wiki, but it must be clear that this is going to become a real
> > > > project after a long incubation.
> > > >
> > > > Everyone is warmly invited to comment and provide suggestions.
> > > >
> > > > Ciao, Italo
> > > >
> > > > --
> > > > Italo Vignoli
> > > > italo.vignoli@gmail.com
> > > > mobile +39.348.5653829
> > > > VoIP +39.02.320621813
> > > > skype italovignoli
> > > >
> > > > --
> > > > Unsubscribe instructions: E-mail to marketing+help@global.**
> > > > libreoffice.org <marketing%2Bhelp@global.libreoffice.org>
> > > >
> > > > Posting guidelines + more: http://wiki.**documentfoundation.org/**
> > > > Netiquette <http://wiki.documentfoundation.org/Netiquette>
> > > > List archive: http://listarchives.**libreoffice.org/global/**marketing/
> > <http://listarchives.libreoffice.org/global/marketing/>
> > > > All messages sent to this list will be publicly archived and cannot be
> > > > deleted
> > >
> > >
> > > --
> > > Danishka Navin
> > > http://danishkanavin.blogspot.com
> > > http://twitter.com/danishkanavin
> > > http://identi.ca/danishka
> > > http://www.flickr.com/photos/danishkanavin/
> >
> >
> > --
> > Danishka Navin
> > http://danishkanavin.blogspot.com
> > http://twitter.com/danishkanavin
> > http://identi.ca/danishka
> > http://www.flickr.com/photos/danishkanavin/
> >
> > --
> > Unsubscribe instructions: E-mail to marketing+help@global.libreoffice.org
> > Problems?
> > http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/
> > Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette
> > List archive: http://listarchives.libreoffice.org/global/marketing/
> > All messages sent to this list will be publicly archived and cannot be
> > deleted


-- 
Unsubscribe instructions: E-mail to marketing+help@global.libreoffice.org
Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/
Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette
List archive: http://listarchives.libreoffice.org/global/marketing/
All messages sent to this list will be publicly archived and cannot be deleted