Re: [libreoffice-marketing] All hospitals in capital region goes Libre

On Wed, 2011-08-10 at 16:03 +0200, Leif Lodahl wrote:
> 2011/8/10 drew <drew@baseanswers.com>
>
> > On Wed, 2011-08-10 at 14:20 +0200, Charles-H. Schulz wrote:
> > > Congrats Leif!
> > > I think Drew's question has some importancefor North America but whatever
> > > the answer to it we ought to be able to use it in a PR. Tom, feel free to
> > > add the reference to the wiki :-)
> >
> > Hi Charles
> >
> > Yes, I'm just pointing out that there are differences in market
> > segments. The 'win' is great on it's own.
>
> So true so true, but the most important thing to me is that its what we
> could call "professional users" in a huge organization.

Agreed.


<snip>

> > Finally - hopefully Leif knows the contractor that landed this sale
> > (let's call things what they are) and this contractor is an active
> > member of what goes on here - that is the idea for moving forward, yes?
>
> I did (my company Magenta), and I have a few more interesting things just
> around the corner :-)

Excellent! I was asking mostly, not because of any difference between
sales to institutions in say, the EU vs US, but more the thought of a
difference between marketing and sales, and addressing both functions is
required to expand, IMO. While marketing has a macro view of markets
sales always gets down to the nitty gritty details of the specific
installation.

If one growth plan for TDF is using a vendor certification mechanism as
the engine, or large part of the engine, then it seems to me important
to ensure it involves some, likely small, component on helping new
vendors not only with technical aspects of the software but with some
transfer of 'best practices', tips, or advice from those with sales
experience.

Anyway - traveling rather far afield for this email thread 
- Great news Leif,

//drew


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