Re: [libreoffice-marketing] THe hTML5 logo... some ideas

Deodorant? Funny.

Yea, aesthetically, I think the logo is so-so. Retro w/o the hip factor. 
What is more interesting to me and I think can act as a cautionary tale 
to this project is the criticism this logo has generated. Gigaom's 
Bobbie Johnson summarized it well:

> More accurately, protesters say that it doesn’t tell the truth, 
> because the single “HTML5” brand slaps a single, inaccurate name on 
> top of a vast number of technologies and standards for no particular 
> reason. It not only incorporates actual HTML5, the next generation of 
> the language that underpins the web, but also including CSS3, 
> JavaScript, SVG and a plethora of official APIs that can be used for 
> web applications.
>
> In the W3C’s FAQs, this deliberate confusion is outlined: The logo is 
> a general-purpose visual identity for a broad set of open web 
> technologies, including HTML5, CSS, SVG, WOFF, and others.
<http://gigaom.com/2011/01/19/the-truth-behind-html5s-new-logo-fiasco/>

In short: the logo does not stand for html5 at all. I think the 
criticism is accurate and the lesson here, in my opinion, is:

Be careful not to dilute the definition of what is represented by one's 
logo.

fwiw,
-Craig

On 01/19/2011 10:35 AM, Tom Davies wrote:
> I prefer the LibreOffice current logos.  Very clean and smart.  the W3C one
> looks very retro and makes me think of deodorant, oddly!
> Regards from
> Tom :)
>
>
>
>
>
>
> ________________________________
> From: Johannes Bausch<johannes.bausch@gmail.com>
> To: marketing@libreoffice.org
> Sent: Wed, 19 January, 2011 18:16:05
> Subject: Re: [libreoffice-marketing] THe hTML5 logo... some ideas
>
> Great, I really like the logo. And has anyone noticed that it looks
> like both a shield and an open book (with some imagination)? LibO
> could also use some stong logo on that basis.
>
> 2011/1/19 Fabián Rodríguez<magicfab@member.fsf.org>:
> > Hi there
> >
> > Today the W3C launched their logo and more... see:
> > http://www.w3.org/html/logo/
> >
> > Many ideas there for the LibO brand + promo material.
> >
> > Cheers,
> >
> > Fabian
> >
> > --
> > Fabián Rodríguez, Montreal, Canada
> > http://wiki.documentfoundation.org/User:MagicFab
> >
> >
> > --
> > Unsubscribe instructions: E-mail to marketing+help@libreoffice.org
> > List archive: http://listarchives.libreoffice.org/www/marketing/
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