Date: prev next · Thread: first prev next last
2011 Archives by date, by thread · List index


Dave Johnson

On Jan 2, 2011 10:11 AM, "Italo Vignoli" <> wrote:

I think we have to be clear, once and for all.

We will not have a marketing budget, at least in 2011 and 2012.

We will not have any money to spend on advertising and market research.

If any, we will have some money for travels and events (but not before we
have a legal entity set up).

We have to find our marketing budget in several specific resources we can
have for free:

- brain (we have to outsmart the competition)

- volunteer work (we can achieve wonders with our enthusiasm)

- willingness to cooperate (we can achieve wonders as a team)

- positive attitude (we cannot give up, never)

- empathy with media (we are the nice guys to help)

- learning from mistakes (we will make many of them)

- learning from positive experiences (we have had many in the past)

Our experience in Italy shows that a 10 Million Euro yearly marketing budget
(Microsoft Italy) cannot win against these assets.

Italo Vignoli - The Document Foundation
Mobile +39.348.5653829 - VoIP: +39.02.320621813
Skype: italovignoli - GTalk:

Unsubscribe instructions: E-mail to<>
List archive:
*** All posts to this list are publicly archived for eternity ***

Unsubscribe instructions: E-mail to
List archive:
*** All posts to this list are publicly archived for eternity ***


Privacy Policy | Impressum (Legal Info) | Copyright information: Unless otherwise specified, all text and images on this website are licensed under the Creative Commons Attribution-Share Alike 3.0 License. This does not include the source code of LibreOffice, which is licensed under the Mozilla Public License (MPLv2). "LibreOffice" and "The Document Foundation" are registered trademarks of their corresponding registered owners or are in actual use as trademarks in one or more countries. Their respective logos and icons are also subject to international copyright laws. Use thereof is explained in our trademark policy.