Re: [libreoffice-marketing] Re: Slogans

Hi :)

Yes, thanks, exactly what i was looking for.  There are a lot of great choices 
in there.  

http://wiki.documentfoundation.org/Marketing/Slogan

I particularly liked short ones that had "Liberat...".  The word "Libre" is not 
used in English but many people might recognise "Liberte" and it's easier to 
find out the meaning.  Connecting Libre with Liberte early on is smart.

"OpenSource" ties us down to a small niche market.  Outside that market we might 
as well use the term Freeware because people really don't know the difference.  
Err, until they do understand but by then they have entered that small niche.  
Within the small niche market people tend to recognise the term "Libre" anyway 
so really it is just saying the same thing twice.

My "fav's", roughly in the order i like them ...

34 "LibreOffice... Freedom never tasted so suite"
58 "LibreOffice... the evolution in office"
70 "LibreOffice... Suite up!"
11 "Liberate Your Life"  but tweaked to " "Liberate Your Office"?
01 "LibreOffice, a suite deal." 
14 "LibreOffice: your documents, you're in control!"  from a StarTrek babe
27 "It's your release."
31 "LibreOffice... Freedom to express, power to inspire"
32 "LibreOffice... Freedom to inspire, power to express"
46 "LibreOffice... Powerful, creative, open" 
51 "LibreOffice... Unleash Your Creativity" 
57 "LibreOffice... the evolution in office suite" 
60 "LibreOffice... Innovation arrived at the office"
61 "LibreOffice... the evolution in documents"

I also liked 
12 "LibreOffice. Do what you want." / "LibreOffice. Fais ce que tu veux.", 
"LibreOffice. Realises ce que tu veux." / "LibreOffice. Mach was du willst." / 
"LibreOffice. Haz lo que quieras." / "LibreOffice. Fai quello che vuoi." <-- 
David Nelson.  


Native speakers would derive associations from the words that pass me by 
completely.  The English one is the crucial line in a fairly famous, upbeat and 
very sexy pop-song from around the 80s?  Perhaps we could get permission to play 
a sample?

Regards from
Tom :)





________________________________
From: Marc Paré <marc@marcpare.com>
To: marketing@libreoffice.org
Sent: Thu, 30 December, 2010 17:02:21
Subject: [libreoffice-marketing] Re: Slogans

Le 2010-12-30 05:41, Tom Davies a écrit :
> Hi :)
>
> Is there somewhere to see a list of proposed slogan's?  I prefer "evolution" 
to
> "revolution" becuase people are talking about "Cloud apps" as being THE
> revolution and that is scaring a lot of people.

Are you talking about this page? 
http://wiki.documentfoundation.org/Marketing/Slogan   This is the only 
one that I know.

> LibreOffice looks like the older versions of MicroSquish Office and a lot of
> people have grumbled about the all new ribbon-bar at the top of the last 2
> releases of MicroSquish Office.  Personally i had no trouble with the 
> ribbon-bar
> but many people hate it.
>
> We have a window of opportunity to 'sell' LibreOffice as being the only
> evolutionary Office suite because everyone else forces people into 
> revolutionary
> things that they don't want and are scared of or hate.
>
> I also liked "freedom never tasted so suite".
>
> Regards from
> Tom :)

Cheers

Marc


-- 
Unsubscribe instructions: E-mail to marketing+help@libreoffice.org
List archive: http://listarchives.libreoffice.org/www/marketing/
*** All posts to this list are publicly archived for eternity ***



      
-- 
Unsubscribe instructions: E-mail to marketing+help@libreoffice.org
List archive: http://listarchives.libreoffice.org/www/marketing/
*** All posts to this list are publicly archived for eternity ***