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Thanks for starting this discussion! As a participant in both the website and marketing groups, I'd 
like to add my input below, from the marketing perspective. 

On Nov 18, 2010, at 6:43 AM, Marc Paré wrote:

As Michael Wheatland posted on the website mailist, the Drupal site is coming along quite well. 
We are just working on the Drupal site needs for various groups.

I have created two threads: one for the [Marketing] team and one for [Design] team to establish 
the needs for each group. Let us know on this thread what your anticipated needs are and/or any 
wishes that you may have to make your section work better. I will then update the Drupal Website 
Development wiki page with your suggestions. 
( with the data.

Try to be as complete as possible. We can still add more wishes later, after the site goes live, 
but it will probably be busy with other demands on the Drupal Website Devs.

Needed:  Please feel free to add any individual team requirements for the final Drupal based 
website. All requirements should be non-specific. ie. Instead of "a wiki to upload documents to" 
try "a web based document control system". We care about detailed requirements here rather than 
proposed solutions.

Your requirements

* Ideas: (add any ideas that you may have; ideas that would allow better work conditions for the 
design team etc.)

* File formats: (Should the Drupal team take into consideration any file formats for your team? 
These are mostly for uploading/downloading concerns.)

* Workflows / Procedures:

I'm becoming more and more interested in the idea of "campus ambassadors", as successfully 
implemented by Mozilla, but with a broader focus. In the world of music promotion, the concept of 
"street teams" is frequently used. They are groups of enthusiasts who carry out local promotional 
efforts--like distributing flyers and hanging posters to promote upcoming concerts. I'm considering 
adapting the idea to LibO somehow, and would like the website to support this by allowing the 
creation, by users, of small interest groups for conversations, file sharing, and event planning. I 
think it will be especially effective on campuses, but also useful outside of these realms too.

The general toolset should match what we're familiar with from grassroots political campaigns, tie 
in to social networking sites for street teams to further promote their activities, and help 
connect them to government, university and NGO decision makers to promote LibO in all these areas 
(via email, calls and faxes). It should allow sharing of files so that one team can create a great 
poster that others adopt and adapt to their local conditions, or a video for the same purpose.

Lots of ideas will grow from this, but I first want to get the general concept in front of everyone 
to begin discussions.


Benjamin Horst
646-464-2314 (Eastern)

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