Le 2010-11-07 08:54, Christoph Noack a écrit :
A very interesting discussion - I wished this one would have started
about one year within the OpenOffice.org project. So my personal
Please refer to the complete post by Christoph:
This is now. I'm really looking forward to work with more experienced
designers, more knowledge about our project and the software we want to
shape to make up the "community branding" for LibreOffice. In the
meantime, thanks for your patience, support and the discussions to - at
least - create something that will work for the next release!
@ Bernhard: Still thinking about the structuring proposal :-)
Thanks Bernhard and Christohp for your answers.
Christoph's post on his ideas, understanding and interpretation of
branding are well appreciated. However, for the present discussion about
the structure and placement of the category of branding, this has still
not been resolved. In my opinion, we may have to revisit our
group/membership definition of "branding" before deciding placement.
I would like to point out some concerns when looking for guidance in
defining the term "brand", "branding". In the English world, it is
generally accepted that in terms of defining words in usage in the
English language, the Oxford Dictionary is the pinnacle reference tool,
some may call it "the Keeper of the English language". We should then
look at the definition from this source firstly and then move on to
other definitions. However, in terms of defining vocabulary in English
language usage the Oxford should hold precedence over all other definitions.
As group members, we should then decide if we are to use the word
"brand" as noun or verb. This decision, in the case of
"brand"/"branding" may then have impact on the placement of this word
within the site structure.
We should also decide on whether we are using the noun/verb within the
context of an action is taken from the marketing of the LibO suite where
marketing members are to use different features of the suite and promote
these to the greater public in an attempt to popularize its recognition
OR use the noun/verb in the context of a step within the LibO art
This again, may then have impact on the placement of this word within
the site structure.
Just some thoughts.
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