Re: [libreoffice-l10n] Libreoffice products name (writer, cal, base, ...)

On 02/08/11 02:26, Mikel Pascual - Akaita wrote:
> > Why do we have this discussion at all? The product names are part of
> > the branding of the trademark and shouldn't be tampered with.
>
> That's the thing. That's why I mentioned the Steering Comittee, and that's
> why I didn't just translate those.

%PRODUCTNAME is just a variable in the source code which is set
accordingly to
the project which it shall reflect, in this case "LibreOffice".

> If "LibreOffice Writer" is the product's name, the logical thing is to keep
> those and hope that they'll become as known as Word, Excel, etc. Right now,
> they're just not known, and I myself have seen people going to the menu and
> asking "Which one is Word? Which one is Excel?".

Yes, but here's where the marketings skills come in, you make them learn
this.
Let's say by making a text table comparing components with full names and
functions. Or like we did here in Norway for OpenOffice.org, pamphlets
introducing people to the software.

And as part of this, you can re-educate them to use correct terms as
"spreadsheet" and "word processor" too. They should fair better with
the power of this new knowledge we take for granted in the future, making
your own life more comfortable as well.

> Mikel, I suspect you of being pretty new to this game...
> >
> Really? Come on... So cheap...

Well, that was my first hunch reading your e-mail, no offence meant...

– Olav

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