What are the top ten reasons why most health clubs go out of business?
The answer to this question can vary widely depending on who you ask; but five reasons always make the top ten:
1. Cash Flow (usually number one in most surveys)
2. Poorly marketed (lack of, or ineffectively marketed)
3. Incompetence (I prefer to say “one person is wearing too many hats”)
4. Poor location (another way of saying…poorly marketed)
5. A declining market
What do these five items all have in common?
They all suffer the symptoms of a health club grasping for its last breath with one single cure.
What is the cure for this plague of closures?
MMC® can eliminate all five of these lethal elements from your health club today by launching one (or all three) of our three no-risk/self-funding health club promotions.
Click on the link below to learn about MMC®’s CASH promotion and how we have raised $250,000 and more, in just 45 days for numerous Health Clubs.
http://www.healthclubrev.com/CASH_PROMOTION.html
MMC® is proud to announce our new daily Blog with free health club marketing and free health club professional sales training to assist you in growing your health club and your health and fitness career.
Here some of the titles of our Blogs that may interest you:
HEALTH CLUB BUSINESS MODELING
IS YOUR HEALTH CLUB THE FROG IN A POT JUST WAITING TO BE BOILED?
HEALTH CLUB MARKETING HEADLINES
HOW MUCH IS A HEALTH CLUB MEMBER WORTH?
To read more click on the link below.
http://www.healthclubrev.com/ALL_BLOGS.html
MMC®’s site has free videos on how to increase revenue (immediate cash, monthly receivables and member retention), capture the difficult to reach market, engage the de-conditioned and the health and fitness conscience prospect, increase revenue in your profit centers e.g. pro-shop, food and beverage, guest fees, personal training and so much more, absolutely free.
“I would like to express my appreciation to MMC and all the staff. As a Health Club owner for twenty years, and operating one of the largest Gold’s Gym, I did have some initial reservations regarding your Company and the amount of revenue that you indicated were possible with your promotion. I am happy to say that the promotion was a great success and also that the revenues you predicted were very accurate. We were able to add an additional 1200 plus members in a short time. Impact upon the current members was very minimal."
Gold’s Gym and Racquet club
Randy Musloki
Owner
“The MMC program not only assisted with putting cash in hand but also afforded our staff new insight into sales and membership techniques that will be useful well past the end of the program.”
Yorktown Racquet, Fitness and Sport Complex
Joseph D. Glitz
Owner/President
Dear Chuck,
We have seven hundred (700) new members, money in the bank and a staff that can’t wait until the next promotion. I just wanted to take a moment to personally thank you and let you know just how satisfied we were with MMC and you.
North Shore Athletic Club
JoAnn C. Ribaudo
Owner
Dear Chuck,
I wanted to write you and let you know how satisfied we were with you and Mulligan Marketing. What great couple of months it has been at the club.
Now only did your company deliver a “turn-key” promotion, the entire campaign was run with little or no effort on my part, which allowed me to concentrate on my day to day business of running the club.
The promotion raised almost $400,000, nearly twice what we projected. In addition, not only did your on-site training have an immediate impact on my sales staff, the techniques you taught them and the materials that you distributed will benefit them for the long term. Your professionalism and enthusiasm throughout the campaign has truly made it a pleasurable experience. It is refreshing to work with someone as honest as you who truly deliver results.
The Auburn Club
Jennifer Nabbo
Wishing you good health and prosperity,
Chuck Thompson
Founder/President
MMC®
904-307-6736 Cell
904-448-5727 Office
877-620-8135 Toll Free
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