[libreoffice-design] Re: need "branding" approval[?] for the flier/brochure

Le 27/03/13 02:33 AM, Issa Alkurtass a écrit :
> Hello Marc, Tim,
>
> Accidentally forgot to cc the list on this message from last night. Thanks for the reminder Marc.
>
> Marc Paré wrote on March 26, 2013 8:49 PM:
> > Could we take another look at the pamphlet with the idea of keeping the
> > half-circle design and comment on it? Once we have tweaked the design,
> > the marketing team can get going on creating other pamphlets with more
> > specific content for different uses (i.e. community growth, conference
> > pamphlets, educational pamphlets etc.). We are in dire need of more
> > marketing materials and the marketing team is eager to get going on this.
>
> If we are going with the half-circle then we should take the rest of the branding of the website. 
> I've made a version of the brochure with the website's font and colors (requires Open Sans 
> Condensed) 
> https://wiki.documentfoundation.org/File:Brochure-lo-4---A4-paper-size--v4--websitelike.odt
> Please note that I didn't update the design nor the spacings to match the change, so it's more than 
> slightly messy.
>
> > I actually like the half-circle design, it is distinct and easily
> > identifies our newest version of LibreOffice4. Prior to this we were
> > using our distinct "motif".
>
> I really don't like it. Especially since it breaks the branding guidelines for the color (should be 
> white on dark backgrounds) and the website adds the 4.0 (which shouldn't be part of the logo).
>
> > I would like to see some kind of branding element that ties all of these
> > together rather than having all disjointed materials that make us look
> > like we are not cooperating at all between groups.
>
> So should we make everything look like the website or the program, well, splash screen?
>
> Regards,
> Issa Alkurtass
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> تحذير: هذه الرسالة وما تحويه من مرفقات (إن وجدت) تمثل وثيقة سرية قد تحتوي على معلومات محمية بموجب 
> القانون. إذا لم تكن الشخص المعني بهذه الرسالة فيجب عليك تنبيه المُرسل بخطأ وصولها إليك، وحذف 
> الرسالة ومرفقاتها (إن وجدت)، ولا يجوز لك نسخ أو توزيع هذه الرسالة أو مرفقاتها (إن وجدت) أو أي جزء 
> منها، أو البوح بمحتوياتها للغير أو استعمالها لأي غرض. علماً بأن فحوى هذه الرسالة ومرفقاتها (ان 
> وجدت) تعبر عن رأي المُرسل وليس بالضرورة رأي مدينة الملك عبدالعزيز للعلوم والتقنية بالمملكة العربية 
> السعودية، ولا تتحمل المدينة أي مسئولية عن الأضرار الناتجة عن ما قد يح
تويه هذا البريد.
>

Thanks for re-posting this Issa.

Maybe we are looking at this the wrong way. Here is our current situation:

* we have a new splashscreen
* we have a new website landing page
* we have printed books
* it looks like the branding rules have been "overlooked" by all these 
three (I am not assessing the blame to anyone as we were also involved 
in this process as well)
* the marketing team needs to update its materials for conferences, user 
groups and personal use etc.

There are (so far) 2 individuals who are willing to commit to updating 
and creating marketing materials for the LibreOffice v.4.0.x line

So, we have proposed a 3-fold pamphlet that we would like to use as a 
template for more marketing versions of the pamphlet for other specific 
targeted use (community, academic, educational, developer etc.).

So, perhaps all we need to work on is the bare pamphlet template with 
the header on all panels, footer (if any) and the 1st panel. The 
marketing message included in the other panels (unless making use of any 
design items) is not really of concern.

So, to give the impression of cooperation of all these groups (website, 
docs, new-webdesigners, marketing/design), I would propose we adopt the 
same half-circle for our header on all panels with perhaps as the 
exception the 1st panel. We then need to discuss the font for the 
pamphlet, as well as the background colour for the panels (I say this as 
you seem to have included a grey-ish colour to the background). 
Therefore these are the elements that we would work/suggest:

* designed header -- half-circle
* 1st panel design
* font
* panel background color

How does this sound. This would give us an agreed-to template for the 
marketing team to work with. The marketing team could then fill the 
panels with the information they wish to add.

The choice we would then have to make is that of font ... I am not sure 
but who has suggested this but is the website font "Open Sans Condensed"?

I have uploaded the new sample for us to look at.

Note that as per Astron's suggestion, I have removed the "half-circle" 
design from panel 1 and the LibreOffice logo will show on the panel as 
is. I have also removed the bottom lines that were a copy of "for 
Windows, Mac and Linux".

How does this look as a template design for our marketing needs?

Note that if the website were to change, we could re-design the 
template. But for now, the look and feel of the website design (landing 
page); docs design would have a more fluid feel and distinct v.4.0 look.

Cheers,

Marc

--
Marc Paré
Marc@MarcPare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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