Re: [libreoffice-design] Rebranding result

Hello Mirek,

I have taken a look at the elements below. I do find indeed some 
improvements with respect to the finition, but I'm still profoundly 
worried.
See my other comments inline.

Le 27.01.2013 19:25, Mirek M. a écrit :
> Hi Charles, Italo,
> The links to the proposed artwork are here:
> * TDF artwork <http://ubuntuone.com/3PVMix5hDrBtqARcYR298r>
> * Community artwork without ® 
> <http://ubuntuone.com/5Egi8UftNSNL3jNwxncC3r>
> * Community artwork with ® 
> <http://ubuntuone.com/5PDYO8aos1BOa8CVId8NS9>
> * sofficerc <http://ubuntuone.com/3lYToGq77OfnItEDKsAhBO>
> * SVG sources <http://ubuntuone.com/25bFNEcUwK8VAJcCK04iRx>
>
> Please try it out before making a judgement.
>
> On Sun, Jan 27, 2013 at 5:40 PM, Charles-H. Schulz <
> charles.schulz@documentfoundation.org> wrote:
>
> > Well. This mail is a bit difficult. I took a look at the design. It 
> > IS a
> > non standard logo on a white background.
> > There are two major issues.
> > * the logo is NOT the standard logo. You're using an old one from 
> > 2010.
>
>
> The logo in the proposal comes straight from
> https://wiki.documentfoundation.org/Marketing/Branding, where it's 
> listed
> as a valid option.
>
> That said, we opted for a lighter, if a bit less standard, version of 
> the
> logo, as seen in Mateus's proposal.
>
> >
>
> * I don't have much to say for the startscreen, but honestly... the
> > splashscreen is something I could have done myself and I'm a 
> > profound idiot
> > when it comes to design. This looks bad, unfinished, and I obviously 
> > do not
> > have the documented rationale for your choice, but it's a bit like 
> > any
> > other choice would have been better.
>
>
> A complex design doesn't necessary mean a good design. Here, simple 
> tends
> to be better.
> And if you look, that's the design ethos of most successful software
> companies.
> To give examples -- look at Microsoft Word's new splash
>
> screen<http://better-tablet.com//HLIC/d07e244bfbe53f6531eb17c87114c138.png>
> .
> And while iWork doesn't have a splash, it does have a
>
> box<http://www.downeu.net/uploads/posts/2010-07/1279860460_iwork09-box.jpg>--
> and the front is occupied solely by the logo.
>
> On our social sites, the feedback seems mostly positive.

Indeed, and that feels a bit reassuring.I think I understand what you 
were trying to achieve and I completely agree that a complex design is 
not necessarily a good design. But there might be a disconnect between 
the intellectual approach, the concept if you will, and the final 
result.
My point is this : you can see some contemporary artwork, being 
explained what's the reasonning behind them, even fully enjoy the 
reasonning behind it, and it still sucks. I think we might be in this 
situation :-)

I fundamentally believe we're heading in the wrong direction with this 
splashscreen although the files make it look a tad better than the 
original proposal.


> Again, I'd encourage you to try it out before judging.
> If you're still firmly opposed to it, we can revert back to the 3.6
> branding.

I'll be honest with you, I don't know what we should do. Let me get 
back to you asap.

Thanks a lot for your patience and your work.

Charles.

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