Re: [libreoffice-marketing] Defining a marketing strategy

[Jean Weber <jeanweber@gmail.com>]

On Tue, Jul 17, 2012 at 2:36 AM, webmaster-Kracked_P_P
<webmaster@krackedpress.com> wrote:
>
> I think a "marketing strategy" should have been well defined a year ago.
>
> I think TDF/LO is well behind in this part of the marketing of this great
> product.
>
> Us regional distribution people are trying our best without a TDF/LO
> marketing plan from The Board.  Hopefully we will get some guidelines,
> marketing materials [files to be printed locally] and other things that we
> can "get" to help in our regional promotion of LO.
>
> Be nice to have promotional items like hats, polo shirts, and pens to help
> promote the product.  But, that can take time and marketing monies that
> TDF/LO does not have, or the regional people do not have.  One day,
> hopefully.


Proposals have been made, and some money (from outside sources) is
available. For example, money from book sales paid for DVDs and flyers
for distribution at OSCON. That happened only because one person
(Simon) proposed the DVDs and you produced the ISO (with input from
Drew), and Simon found someone in Portland to get them produced. We
applied for (and received) some funding from Friends of OpenDocument
Inc to pay for the production costs. Anyone can do the same: have a
plan and a proposal and apply to Friends for money if TDF doesn't have
(or doesn't approve) funding. Friends will also provide display copies
of the user guides.

Don't expect all the guidelines to come down from the top, without
consultation. TDF needs input from people on the front lines of
marketing, especially in a big potential market like North America.
People in NthAm need to outline specifics of what you/they think is
needed and make proposals during this consultation phase. I know Marc
Pare is doing some of that, but more input would be good. (And I must
find time to write down my own thoughts in a comprehensive and
coherent manner.)

--Jean

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