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Hello Jan,

Le 04.05.2015 15:29, Jan Holesovsky a écrit :
Hi Marketing,

We've recently had a question in the Design team that we don't feel
empowered enough to answer without consulting Marketing:


Should the "application icons" have status of logos? Ie. should they be
still the same regardless of the icon theme?  Or are they "just" icons,
and should be modified according to the theme?

The very short answer is that we have one logo and that the app icons are icons, and do not have the same status.



By the "application icons", I mean:

https://wiki.documentfoundation.org/File:LibreOffice_icons_256.png

These are apparently in the Tango theme; and from the purely Design
point of view, it would look better if they were consistent with the
icon theme to which LibreOffice is switched (so should be Sifr-like when
LibreOffice works in Sifr; Breeze-like in breeze; etc.)


But in case they have status of logos, that is if they represent the
application, I think they should not change, ie. the Writer icon should
still look the same regardless of the theme.

What is the Marketing view on that, please?

I am certainly not "the Marketing view", but an educated guess: there are obvious relations between the application icons and the logo. You can certainly change the look of the icons (but not the logo), you only need to make sure the visual coherence between the icons and the logo still exists.

As a side note, we could theoretically envision an full brand and visual refreshing and change, we're not doing that of course but if it were to happen then you would end up thinking of the logo and the new application icons as tighly connected.

Hope this helps,

Charles.



Thank you,
Kendy


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